New Food Trends: Flour Alternatives

rolling dough with flour

When you think of flour it’s not the first food item that comes to mind in terms of new food trends. But that’s exactly what’s been happening over the last few years. Flour has come into its own as the new “it” food ingredient that today is bursting with all kinds of varieties. However, there’s one thing these new varieties of flour have in common: they’re all gluten-free.

Latest New Food Trends In Flour

The flour products below are some of the new trends:

  • Tapioca Flour
  • Grain Flour
  • Rice Flour
  • Cassava Flour
  • Almond Flour
  • Oat Flour
  • Soy Flour
  • Buckwheat Flour
  • Corn Flour
  • Gluten-free Multi-purpose Flour

Changing Lifestyles Driving Change in the Flour Industry

We’ll go into detail about each product later. But the fact is urban and modern lifestyle has increased the demand for various types of flours in preparing a vast variety of foods. This makes sense because flour is a primary ingredient in the making of bread, all kinds of bakery items and many prepared dishes.

Another reason why there’s been an influx of new flour products is due to increased health concerns among consumers. The demand for gluten-free flour alternatives has created innovation among flour producers as they continue to create products that meet the growing health-conscious needs of consumers. People with celiac disease can’t consumer regular all-purpose flour. Therefore gluten-free varieties are an excellent option. As veganism continues to grow in America, this consumer base also prefers gluten-free flour products over regular all-purpose flour.

And of course, organic food lovers love working with different kinds of ingredients that serve to create a healthy diet. The new trends in flour have sparked visible interest in the restaurant scene across the country as many chefs have started using alternative flour products in their dishes and dessert offerings.

Breaking Down The Different Types Of Flour

While this new influx of flour products is a good thing, it’s also important to know a little background about each product and what they’re best used for. Check out the following which outlines the most popular new flour products out on the market today. And you can find all of these products on the GreenDropShip website.

Tapioca Flour

BOB'S RED MILL Gluten Free Flour Tapioca

Tapioca flour is made from the cassava root. It’s used a lot as a thickener for soups and sauces. It’s also used in combination with other gluten-free flours for bread making. Health benefits include the fact that it’s starch-resistant. This means it’s good for insulin sensitivity among diabetics.

Brown Rice Flour

BOBS RED MILL Whole Grain Brown Rice Flour

Brown rice flour comes from ground brown rice. This flour has a nutty flavor. It’s mostly used to make roux, noodles and can be combined with other gluten-free flours for bread, cake and cookie recipes. Brown rice flour is rich in iron, B vitamins, and magnesium. It’s also loaded with a plant compound called lignans.

Cassava Flour


Cassava flour comes from the root vegetable cassava, which is found in South America. The flour is made by grating and drying the cassava root. Like the other flours mentioned above, it’s gluten-free. It has a neutral flavor and can be used as an alternative to all-purpose flour in almost anything. Like tapioca flour, it provides resistant starch which supports insulin levels and digestion.

Almond Flour

HODGSON MILL Gluten Free Almond Flour

Almond flour is made from ground almonds. It has a nutty flavor and is commonly used in baked goods as an alternative to all-purpose flour. It’s loaded with iron, magnesium, calcium, potassium, and copper. It’s also a great source for vitamin E.

Soy Flour

BOBS RED MILL Whole Ground Soy Flour

Soy flour comes from roasted soybeans that have been finely ground into powder. It’s an excellent source of protein as well as vitamin B and calcium. You can find Soy flour in full-fat with all the nutrient oils. Or, “defatted,” which means all the oils have been removed.

Buckwheat Flour

ARROWHEAD MILLS Flour Buckwheat Organic

While buckwheat flour contains the word “wheat,” it doesn’t actually have wheat in it. Grain-free and gluten-free, buckwheat provides an earthy flavor and is excellent for baking yeast bread. The flour contains a variety of B vitamins and is rich in minerals. It’s also high in antioxidants.

Corn Flour

BOBS RED MILL Whole Grain Corn Flour

Corn flour is actually a very finely ground type of cornmeal. It’s best used as a thickener for liquids. It’s also used to make tortillas and bread. The flour is high in vitamin B6 and magnesium. Corn flour can be found in white and yellow varieties.

Coconut Flour

BOBS RED MILL Organic Coconut Flour


Made from dried coconut meat, coconut flour delivers a mild coconut flavor. It’s great for baking bread and desserts. Coconut flour is high in saturated fats and has a high flour fiber content.

Gluten-Free Multi-Purpose Flour

KING ARTHUR FLOUR Gluten Free Multi-Purpose Flour

Gluten-free multi-purpose flour is actually a combination of gluten-free flour products like rice flour, tapioca flour, and potato starch. Like the flour says it’s multi-purpose which means it can be used as an alternative for any flour needs during cooking.

Marketing New Flour Trends On Your E-commerce Website

If you’re already selling natural and organic food products on your website then integrating these new trends in flours should be a cinch. Many organic food lovers are very curious about any developments in products that can support their healthy choices while expanding their dietary options.

Let them know immediately about any new trends in flour and what you’re going to offer in the way of new products. Provide information about the uses of different types of new flour products and their nutritional value. Again, all of the above-mentioned flour items are gluten-free. So it’s important that you emphasize this in all of your communications with your customer base.

With flour sales projected to surpass $270,895 million by 2022, the consensus is that new trends in flour such as the gluten-free types listed here in this article will contribute greatly to sales growth. This is according to Allied Market Research. Consumer tastes are changing fast. It’s important food resellers keep up with the demand.

Sign up for our catalog today and explore a large inventory of alternative flour products. Let us help you make your business a success.