Wholesale Organic Spices: Hot Marketing Tips For Smart Retailers
Wholesale Organic Spices: An American Love Affair
Smart organic food online retailers know that wholesale organic spices should always be a staple item to offer customers. Why? Because the U.S. is the number importer of spices in the world. Americans love their spices. And if you’re an online food retailer without organic spices among your products, you may want to reconsider. You’re more than likely missing out on great profits.
Because of the popularity of spices in the U.S., marketing them is easy. It just takes a little creative thinking to get the word out about your spice products to your customer base. But befor%e we get into some marketing tips let’s talk about the difference between organic and non-organic spice.
Wholesale Organic Spices vs Non-Organic: How To Tell The Difference
Because the United States imports over 60% of its spices, the government requires that these imported spices be sterilized before they can be sold stateside. There are three ways to do this:
The most common method of sterilizing spices, fumigation involves using ethylene oxide gas to permeate spices. The result is a residue is left on the product. Aeration is necessary to remove the residue before the spices can be sold. However, numerous chemicals are used in the fumigation process which renders these spices non-organic. Some of the chemicals used are considered hazardous by the World Health Organization. Labeling of products treated with fumigation is not required by the USDA.
While not as harsh as fumigation, the irradiation process uses radiation to penetrate the high-density packaging of imported spices. Irradiation does not leave a residue on these products. But it does reduce flavor and nutrients during the process. Labeling is required when this process is used on spices by the USDA.
Steaming is the only sterilization process that is approved for certified organic. The process involves using dry steam or very hot water to kill bacteria on the spices while keeping the flavor. No chemicals or radiation are used.
The good news is organic spices are typically labeled certified organic so that an online retailer can identify organic from non-organic. Being able to do so supports any marketing initiatives that a retailer decides to embark on since “organic” is part of the appeal of these kinds of products.
Top Wholesale Organic Spices In The U.S.
‘Today, marketing wholesale organic spices should be exciting for the retailer since Americans now express strong interests in spices from around the world. Here are the most popular spices being sold in the U.S:
- Black Pepper
Marketing Your Wholesale Organic Spices To Customers
What’s interesting about this list is that several of the spices are popular in ethnic foods such as Italian, Paprika and Tumeric. This is a great way to market such spices to customers in terms of highlighting the kinds of foods that are typically seasoned with these spices.
For instance, recipes can be featured on your website along with spices generally used for those dishes. Italian recipes can feature oregano if you want to announce a sale on that spice. Same with Sesame for Asian dishes. Here are more marketing tips.
Sending out A monthly newsletter featuring your latest organic herbs and spices with sales could potentially do wonders for your business. Once again, you can highlight specific ethnic spices along with cooking ideas or recipe suggestions.
Focus On Quality And Affordability:
Whatever marketing techniques you decide to use make sure to focus on quality first. Then affordability next. Good spices are a good find. Stress the purity of your products and the fact that they’re of organic quality. If you’re selling spices bulk point out the savings they’ll be rewarded with from buying organic spices in big quantities.
This is a great time to offer wholesale organic spices to your customers. The global seasoning and spices market size were valued at USD 15.09 billion in 2017, according to Grand View Research. A huge bulk of that comes from organic spice sales. The market is still growing at 3.9% year over year. The growth in sales is due to the demand for authentic ingredients and a fusion of ethnic flavors that have become popular in American cuisines.
You can find a vast variety of wholesale organic spices in GreenDropShip’s catalog. Build your business with these quality products and let us help you make your online retail website a success.