You may have noticed the recent trend. Face washes have been gaining a lot of attention lately, both good and bad.

Many face washes on the market today contain ingredients that are harmful to both your skin and the environment.

This has led to many consumers wanting products that contain ingredients that have been naturally sourced.

With the demand for natural face washes increasing, there is money to be made.

For your health and beauty store, you may want to consider stocking some natural face washes as opposed to ones that contain natural ingredients.

Your customers care about the ingredients in the products they are buying from your health and wellness store.

Give your customers what they want and start stocking these natural health and beauty products in your store.

Here are some ingredients you should keep your eyes out for when choosing which face washes to sell online.

Synthetic Fragrances vs Natural Extracts

To get started, everyone loves face washes that smell good. Fruity or sweet, many of the face washes on the market today contain synthetic fragrances.

Fragrances themselves aren’t necessarily bad for your skin, but the type of fragrance certainly can be.

What’s wrong with selling face washes that have artificial fragrances? If they’re allowed in the products, shouldn’t they be safe?

These synthetic scents can be a huge turnoff to your potential customers.

There is a lot of controversy surrounding the use of these chemicals in skin care products.

Unfortunately, many synthetic fragrances are derived from petroleum (oil).

If you are in an organic or natural health product niche, selling products with petroleum-derived ingredients could cost you, customers.

Authentic Fragrances

If you see “Fragrance” as an ingredient, you might as well assume that it is a synthetic ingredient.

Don’t fall for the clever product packaging. Even though there’s an avocado on the front of the package, it might not be an ingredient.

Many popular face washes smell great. They also contain a combination of chemicals that smell like the product as advertised.

What are Fragrances?

According to the research group EWG, the term “Fragrance” typically means an undisclosed concoction of chemicals.

With a lack of transparency, you shouldn’t expect the term “Fragrance” to be associated with anything natural.

Your customers are aware of this. Don’t sell products they won’t buy anyway.

Instead, look for face washes that contain natural oils, extracts, or the actual fruit or spice it is supposed to smell like.

This way you will sell products that are good for your customers.

Chances are if they are in your health and beauty store, they expect to see products that are good for them.

To summarize, selling products with authentic ingredients is a huge plus. Selling these products will allow you to have a boutique appeal.

Unnatural Oils

Many face wash manufacturers use unnatural oils in their products. They’re cheap and allow the product to be sold at a lower price.

Ingredients such as Propylene Glycol can clog your pores, leading to more breakouts and less healthy skin.

This synthetic ingredient is derived from petroleum (oil) which is an industry that is accelerating climate change.

Chances are that your customers don’t want petroleum-based ingredients in their face wash.

If your customers are looking for health products, they probably know that Propylene Glycol is a controversial ingredient.

Selling products with only natural ingredients in your store will allow you to have a greater appeal to your customers.

Why Your Customers Care

Many consumers of natural products use them because they are better for the environment as well as their skin.

You’ll want to look for natural face washes contain oils derived from natural sources such as plants.

Many of the natural face washes contain ingredients such as tea tree oil, avocado oil, sunflower oil, and olive oil.

These ingredients are much better for your skin and your customers will be more likely to think so as well.

Since ingredients can be absorbed through the skin or ingested, your customers are likely trying to use products that contain healthy ingredients.

Stock products with ingredients you can easily pronounce and occur naturally in nature. After all, you are running a health and wellness store.

Natural Moisturizers 

It is a good idea to look for products that contain seaweed, cucumber, avocado, shea butter, or honey.

These ingredients have naturally occurring vitamins and minerals that work better than unnatural moisturizers.

Once again, if you can’t pronounce the ingredient, look it up or avoid it altogether.

You should choose products that have familiar ingredients. That way, your customers will feel more comfortable buying your products.

GreenDropShip.com has many great natural face washes and health products that you can dropship.

Alba Botanica,  Andalou Naturals, and Derma E are just a few natural face wash brands you can dropship with the GreenDropShip membership.

Summary

To conclude. natural face washes are excellent products to sell in your online health and wellness store.

Since your customer base is likely to be aware of natural health products, it is a good idea to carry more natural products.

Be sure to avoid synthetic fragrance concoctions, fragrances, and petroleum-based oils. They’re bad for your customers, bad for the environment, and bad for business.

Being a health a beauty store, you shouldn’t be selling products that are bad for your customer’s wellbeing.

Also, natural ingredients are good selling points that your customers are looking for.

In short, sell better quality products that your customers actually want to buy.  Give your customers what they want, health products that are good for their skin, the environment, and your store.

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