Increase Online Sales 

You’ve spent a lot of time designing your dropshipping store. Everything looks great, you have unique products in your store, and to you’re knowledge, you’ve done everything by the book.

How is it that even though you’ve gone through the necessary steps, you don’t have the kind of sales you anticipated?

You realize that even though customers are visiting your online store, they aren’t actually buying your products. Relax. This is a common issue, especially among online resellers who are new to the industry.

Customers could be leaving your store for a number of reasons. Irrelevant Google Ads, slow site speed, and poor mobile formatting could all cause shoppers to leave your site without buying anything.

Check Your Site Speed

Here are a few ways that you can easily increase online sales and start making money dropshipping. By checking your bounce rate, load speed, and using well-targeted advertisements, you can boost online sales.

It is important to look at your technology before considering a redesign of your website. There are tools that will allow you to carefully analyze your website, allowing you to make informed adjustments as necessary.

Bounce Rates

The best place to start is to look at the bounce rate of your website. But what exactly are bounce rates?

Bounce rates are an essential metric of owning an online business. Bounce rates help you to better understand the behaviors of the people visiting your website.

Essentially, a bounce rate is the percent of people who visit your website and leave after viewing only one page. If your website has a high bounce rate, that means that too many people are visiting your site and not exploring the products you have to offer.

To better understand your website bounce rates, you can use tools like Google Analytics to better comprehend your viewers’ behaviors.

Your bounce rate will help you to understand whether you can improve your website from a technical perspective.

High Bounce Rates Mean Lower Sales

According to GoRocketFuel.com, having a bounce rate that is within the 41% and 55% range is average for most websites. If your bounce rate is over 70%, it’s a good idea to make some changes to your site.

High bounce rates could be a result of slow load speed coupled with bad marketing and advertisements. If you have a lot of people who visit your website but leave quickly, something is wrong.

This will help you to better understand how effective your website is at retaining viewers. Take the time to carefully analyze these metrics so that you can make any necessary improvements to your site.

Here’s how you can use Google Analytics and other resources to improve your website.

Use Google Analytics 

There are many tools that you can use to view your website’s bounce rate.

In addition to its other great features, Google Analytics is a great resource for increasing online sales. This free tool can help you better understand your website bounce rate as well as other viewer characteristics.

Once you have connected your website to Google Analytics you can begin improving your site.

Under the “Traffic Sources” tab on the left-hand side of Google Analytics, you can view your website traffic data.

The bounce rate figure is derived by taking the number of people who only view the first page of your website and dividing it by the total number of people who visit your website.

This will help you to understand how many people are checking out your website and of those people, how many actually stay.

Design Affects Bounce Rate

It might be worth considering how you have designed your homepage. If viewers are leaving your website after only seeing the homepage, this might mean that your front page should be redesigned.

Before jumping to conclusions, it is a good idea to check other aspects of your website before redesigning it. Follow these recommendations before you decide to redesign your site.

This will save you time in the end and help you to better understand how to improve your online store.

In addition to checking your bounce rate, you can view how much time viewers spend on your website.

Slow Website Speed

Once you have checked your website bounce rate, there is another step you can take to boost your online sales.

If you find that your site bounce rate is low, the next step you should take is to check the speed of your website.

The speed of your website can have an impact on whether or not viewers actually buy from your website. Slow e-commerce sites can be frustrating and even sketchy to some. This, in turn, could cause them to abandon their carts without ever checking out.

Even though your bounce rate is low, a slow website could mean that viewers shopped around for a while, but decide not to check out. The success of your e-commerce store depends on how many people are actually completing a transaction.

Websites like Think With Google and Web Page Test are great tools you can use to check your website speed. These free sites will help you to better understand the experience you are providing to your customers.

Since your website is competing with many others, it is vital that your store loads quickly and looks good everywhere.

If your website is slow, you might not need to redesign it entirely. Diagnose the issues with your technology before you decide to redesign entirely.

What to Look For

Think With Google is a great tool that you can use to check on the speed and mobile compatibility of your website.  Factors such as Mobile Friendliness, Mobile Speed, and Desktop Speed are all essential metrics you should check to ensure that your website is fast.

Think Google helps you understand these three components in a greater depth. This will give you a general understanding of the user experience when they visit your site.

It is important to have a mobile-friendly site as many shoppers view websites on their phones.

If your website is not mobile friendly, shoppers are likely not having a good experience when viewing your website. To that end, having a website that loads quickly will make your online store more likely to succeed.

There are ways for you to improve your website loading speed if it is slow.

• For starters, you can compress the images you are using on your website. 
  • Larger images take up more space, slowing down your website.
  • Use image compression plugins to reduce the size of your images. 
• Host any videos or audio on a media hosting website like YouTube or Soundcloud. 
  • Hosting media directly on your website takes up a lot of space which will slow down your website. 
  • Instead, upload your content elsewhere and link to the media.

Media such as images, video, and audio can slow your website down. Make sure that you host your media in a way that works for your website, not against it. This is an easy way that you can improve the speed of your site.

It is important to have a website that loads quickly because it will impact your ranking on Google as well. Google favors websites that load faster than slower sites. Having a fast website will increase your chances of closing sales online while allowing you to rank higher on Google.

Bad Marketing and Advertising

If your website speed is high and your bounce rate is low, you might want to take a look at your advertising and marketing.

It is entirely possible that you have been marketing to the wrong people. If you are paying for Google Adwords or other marketing tools, you might be trying to attract people who won’t be interested anyway.

It is important that your marketing efforts are providing a decent return on investment (ROI). If they are not, then you are wasting money and leading people to your site, only to have them leave soon after.

Take some time to study Google Adwords so that you understand how to get the most out of this tool.

Another great resource is the website, Alexa. This Amazon website allows you to comprehensively check the statistics of your website traffic. While this is not a free application, it is a great alternative from Google Adwords if you choose to use it.

It is important that you spend your money wisely on marketing efforts. Target only the people and phrases that are going to lead to more sales for your business. While this is more or less common sense, many drop shippers are not using their marketing resources effectively.

How to Market More Effectively

Buying ads on Google and Bing is easy. Maximizing your ROI is a bit trickier.

Many new drop shippers think that taking out advertisements will be the magic solution to their low sales.  While paid advertisements are great tools, they can also be the reason why your website has a high bounce rate.

There are some ways that you can make your advertisements more effective which will likely improve your sales.

Using negative keywords is a great way to make your advertisements more effective. Negative keywords are words that you do not want your advertisement to show up for. This helps you to target your advertisements to people who will be more likely to buy from your store.

Another way that you can improve your marketing is to rethink the way you design your ads. Consider using single keyword ad groups instead of cramming 20 or so keywords into an ad group.

This will allow you to have hyper-focused advertisements that reach your target market more effectively.

Using effective advertisements will help you bring people into your store who actually want to be there. Since you are paying for them anyway, why not make the most out of your investment?

Well-targeted advertisements will likely help lower your website bounce rate and in turn, increase e-commerce sales.

Conclusion

It is frustrating when your drop shipping business isn’t doing as well as you had hoped. So long as you are willing to take the steps to diagnose the issues, you will be able to increase online sales for your e-commerce store.

To recap, the first aspect of your website that you want to look at is your bounce rate.

By starting with the bounce rate, you will be able to determine the percentage of visitors who are not interested in your website. Use Google Analytics or Alexa to analyze statistics about the performance of your website.

Once you know the bounce rate of your site, you should then check your site speed and mobile compatibility. Since more and more Americans are shopping for goods using their phones, it is important that your website looks good on every device.

To that end, ensuring that your website has a quick load speed will increase your odds of closing sales online. Make sure that the images on your site have been compressed. Also, be sure to host your video and audio on a media hosting website and link to the media.

Doing this will help improve the speed of your website without having to switch your hosting service.

As a final word of advice, make sure that your advertisements are being used effectively. Use the features in Google Adwords to their fullest potential. Use negative keywords and consider using single keyword ad groups.

This will allow you to market more effectively and attract people who will be more likely to buy from your store.

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