Seller Spotlight: Bob’s Red Mill

Some companies are special. They take the time and care to make premium products and they develop a brand that connects with consumers. Bob’s Red Mill is one of those special companies. Because they’ve connected with consumers, they’ve been growing in popularity in recent years. They’re also one of the best-selling brands among our online retailers here at GreenDropShip.

They’re based in the US and specialize in certified organic, whole-grain, gluten-free, and 100% natural food products, including granola, seeds, oats, grains, mixes, and protein powders. That’s why GreenDropShip is proud to offer their products entrepreneurs who are looking to sell groceries online. So let’s take a moment to examine the company’s growing popularity and see some of their top-rated and bestselling products that you can choose to sell in your online store.

Consumer Interest In Bob’s Red Mill Is Growing

Seller Spotlight: Bob's Red Mill

Let’s start by looking at the monthly Google searches for “Bob’s Red Mill” by using the SEMRush tool:

As you can see from the data, there are nearly 50,000 monthly searches on Google for “Bob’s Red Mill”. That’s a lot of searches per month, so it’s pretty safe to assume that there is considerable interest in the company from online shoppers.

We can also use Google Trends to examine the search interest for “Bob’s Red Mill”:

Seller Spotlight: Bob's Red Mill search interest for the past 5 years

According to the Google Trends graph, the search interest has remained consistent for over 5 years and then has grown exponentially in the past 6 to 12 months. That means that now would be the perfect time to add Bob’s Red Mill goods to your online store so that you can meet this growing demand.

Additionally, they’re also huge sellers on Amazon with incredibly high ratings. In fact, not a single product of theirs has a rating below 4.3. Additionally, they have the #1 selling products in the following categories:

  1. Coconut flour
  2. Oat flour
  3. Dried Millet
  4. Oat Bran
  5. Buckwheat flour

All this data shows that people are interested in and searching for Bob’s Red Mill products. Let’s take a moment to consider why:

  1. It’s a company that’s based in the USA.
  2. Their products are natural and many are certified organic.
  3. They specialize in healthy products.
  4. It’s employee-owned.
  5. They offer a wide variety of gluten-free options.
  6. They cater to consumers looking for non-dairy and non-soy alternatives.

Bob’s Red Mill also works hard to ensure their goods are of the highest quality. They maintain close and personal relationships with their producers and farmers all around the country. This means that they can offer premium products while always using best practices.

Top Bob’s Red Mill Products to Sell Online

Let’s take a look at some of the bestselling and top-rated Bob’s Red Mill products that you can offer in your dropshipping store, every one of which GreenDropShip is proud to offer to online resellers at wholesale price.

1) Bob’s Red Mill Whole Grain Millet

BOBS RED MILL: Whole Grain Millet, 28 Oz

Unlike most other grains, millet is a versatile, gluten-free grain that is alkaline, which makes it easy to digest and helps balance the body’s natural tendency towards acidity. It’s also an excellent source of dietary fiber, making it a great solution for those looking to add more fiber to their gluten-free diet.

You can enjoy whole grain millet as a unique alternative to rice in salads and stir-fries. You can also cook millet for a sweet breakfast porridge or add it uncooked to bread for a crunchy texture. There are a hundred different ways that you can enjoy this amazing and healthy grain.

Additionally, with an average rating of 4.6 stars, Bob’s Red Mill Whole Grain Millet is really popular on Amazon. It’s also been awarded the coveted Amazon’s Choice award:

Bob's Red Mill Whole Grain Millet is an Amazon's Choice product.

Getting the Amazon’s Choice award says a lot – it means that Amazon chose to it for its excellent price and high rating.

2) Bob’s Red Mill Gluten-Free Oat Bran

Bob’s Red Mill Gluten-Free Oat Bran is a perfect way to start the day with a healthy, high fiber breakfast. While oats are naturally gluten-free, many oats will experience some level of cross-contamination at the field, farm, storage, transportation, or mill level. But not this product from Bob’s Red Mill. These gluten-free oats are tested for gluten before, during, and after processing in a dedicated gluten-free facility to ensure they stay as pure as the day they sprouted from the ground.

In fact, all gluten-free products from Bob’s Red Mill are processed in a dedicated gluten-free facility and are R5-ELISA tested to confirm their gluten-free status.

This oat bran has an average Amazon rating of 4.7 stars and has also been designated as Amazon’s Choice:

Bob's Red Mill Gluten-Free Oat Bran is an Amazon's Choice product

Finally, let’s also take a look at the monthly Google searches:

Bob's Red Mill Gluten-Free Oat Bran

As you can see from this SEMRush data, there are over 600 monthly searches for the keywords “Bob’s Red Mill Oat Bran” and “Bobs Red Mill Oat Bran”.

3) Bob’s Red Mill Paleo Style Muesli

BOBS RED MILL: Paleo Style Muesli Cereal, 14 oz

This Paleo Style Muesli allows anyone on a grain-free and gluten-free diet to enjoy a satisfying bowl of cereal. Bob’s Red Mill created this grain-free product by starting with unsweetened, sulfur-free coconut flakes. These tender and fresh flakes are then tossed with real fruit like blueberries, cranberries, currants, and strawberries. Plus, to add some muscle-building protein to the mix, each bowlful has macadamia nuts, almonds, and cashews that are rounded out with sunflower and pumpkin seeds!

This isn’t your regular bowl of muesli made with oats. Instead, it’s a brand-new and delicious twist on an old-school recipe that’s gluten-free and provides 4 grams of fiber and 3 grams of protein in every tasty bowl.

Bob’s Red Mill Paleo Muesli has also been chosen as an Amazon’s Choice product:

Let’s also look over the SEMRush data:

The data indicates that there are nearly 2,000 monthly Google searches for the keywords “Bob’s Red Mill Muesli” and “Bob’s Red Mill Gluten-Free Muesli”.

4) Bob’s Red Mill Super-Fine Almond Flour

BOBS RED MILL: Super-fine Almond Flour, 16 oz

Bob’s Red Mill Almond Flour is another hot-ticket item from this growing company. It’s made from almonds that have been blanched to remove the skins and then ground to a fine texture that’s perfect for baking. Almond flour is becoming more popular with health-conscientious consumers, making this Super-Fine Almond Flour a go-to ingredient for gluten-free flour and low-carb baked goods. Simply put, it’s a must-have for paleo and other grain-free baking recipes.

This product is:

  1. Gluten-free
  2. Paleo-friendly
  3. Non-GMO

Plus, with nearly 2,000 reviews, this product has an average rating of 4.7 on Amazon. It’s also been given the valuable Amazon’s Choice award:

Bob's Red Mill Almond Flour is an Amazon's Choice product.

Finally, let’s also take a look at the monthly Google searches:

Bob's Red Mill Almond Flour is a popular product online.

As you can see, the SEMRush data shows that there are nearly 2,000 monthly Google searches for the keyword “Bob’s Red Mill Almond Flour”.

5) Bob’s Red Mill Gluten-Free Scottish Oatmeal

BOBS RED MILL: Gluten Free Scottish Oatmeal, 20 oz

Bob’s Red Mill is especially known for their various oatmeal products. Plus, unlike other companies, they always ensure that gluten-free oatmeal is really 100% free of gluten. This Scottish Oatmeal product was inspired by original porridge recipes from ancient Scotland.

This Gluten-Free Scottish Oatmeal is inspired by history and tradition. That means that it’s actually made the old fashioned way, including being stone-ground (not rolled) on century-old mills.

This product is also:

  1. Whole grain
  2. Certified gluten-free
  3. Non-GMO
  4. 100% natural

There’s also a lot of interest online for Bob’s Red Mill oatmeal products. For instance, let’s examine the number of monthly Google searches:

Based on the SEMRush data above, there are well over 4,000 monthly Google searches for the keyphrases “Bob’s Red Mill Oatmeal” and “Bob’s Red Mill Gluten-Free Oatmeal”.

6) Bob’s Red Mill Organic Steel Cut Oats

BOB'S RED MILL: Organic Steel Cut Oats, 24 oz

Bob’s Red Mill Steel Cut Oats have been a universal customer favorite for years now. They have a robust flavor, full-bodied texture, and are made from high-protein, organic oats. They also have proven nutritious benefits to make them the perfect breakfast.

In fact, Bob’s Red Mill Organic Steel Cut Oats took home the winning trophy at the 2009 Golden Spurtle World Porridge Making Championship in the Scottish village of Carrbridge. This means that they were officially given the impressive title of “World’s Best Oatmeal”.

Additionally, this product is really popular on Amazon and has an average rating of 4.7. Plus, in addition to the “World’s Best Oatmeal” award, this product has also been given the valuable Amazon’s Choice award:

By now, you’ve probably seen a pattern emerge: Bob’s Red Mill products regularly win this Amazon’s Choice award and are always highly rated. This makes them an excellent addition to any online store for food, especially if you specialize in natural, organic, or health-oriented foods.

Finally, let’s look over how many times per month online visitors are searching for the keyphrase “Bob’s Red Mill Steel Cut Oats”:

The data clearly shows that all the combined keywords come out to nearly 4,000 monthly Google searches. That’s a lot of people looking online for these products, so be sure you take advantage of that interest and add them to your online store.

The demand for Bob’s Red Mill products is there – you just need to choose a dropshipping supplier that carries these products and then add them to your dropshipping store. With the dropshipping method, you don’t need to handle the inventory or shipping. By becoming a GreenDropShip member today, you can access our amazing selection of Bob’s Red Mill foods and we will store, pack and ship the products directly to your customers.

Be sure to contact a rep today and start selling Bob’s Red Mill products online.

Marcin Ossowski
Marcin Ossowski is a writer based in Los Angeles, California. At GreenDropShip, he writes about e-commerce, lending his expertise to online retailers and entrepreneurs on how to best drive sales and market their online stores. In his downtime, Marcin spends a lot of time outdoors and is actively pursuing his passion for writing fiction, creative nonfiction, and satire.