Selling Frozen Food Online: Hot Entrees

Selling Frozen Food Online: Reliable, Natural, Healthy Entrees

Evol fresh frozen entree food bowlKnife and forkevol fire grilled poblano bowl

If you’re planning on adding natural and organic products to your online store, selling frozen food online is a hot choice.

  • After all, sales of conventional frozen food barely increase.
  • Meanwhile, consumers flock towards healthier, natural frozen food.

An easy way for consumers to make sure their meal is healthy is to choose a healthy main course.

Natural and organic frozen entrees are packed with nutrition and free from artificial ingredients.

In addition, these entrees reduce food prep times, since they are premade. Thus, they are an extremely convenient option for consumers.

So, start selling natural and organic frozen entrees!

Check out my previous article for more on why you should start selling frozen food online.


The Natural And Organic Entree Boom

8 blue and green arrows, all pointing upward.A chicken entree bowl from Beetnik8 blue and green arrows, all pointing upward.

According to a Nielsen study of 2015 frozen food sales, natural and organic entrees are a reliable sales category.

  • Out of all frozen food categories, entrees are first in sales. They represented 21.4% of sales in 2015.
  • Natural and organic entrees experienced a 10.8% sales increase in dollars and a 5.7% increase in units.
  • In addition, natural and organic food generated 11.5% of total frozen sales (across all categories). 

Also, as of 2017:

  • Natural and organic frozen entrees have an estimated sales value of over $1.153 billion!

Stack Your Store With the Categories

Six main entree categories are pizza, pasta, chicken, beef, international, and vegetarian/vegan. Selling natural foods from all of these categories maximizes your sales potential.

The foods on this list cover all of the above categories. Also, they come from a variety of popular brands. So, read on for a sampling of natural and organic frozen entrees for selling in your online store.

Category 1: Pizza

Offering unique natural and organic pizza choices will give your online store an edge.

Food: Better4U Mediterranean Multi-Grain Thin Crust Pizza

Better 4U Thin Crust Mediterranean Pizza

  • Consumers love frozen pizza’s satisfying taste and short prep time. Better4U Foods’ take offers all that but in a more nutritious way.
  • 8-grain thin crust made from whole grain. 19g or more whole grain per serving.
  • Wood fired and topped with roasted red peppers, artichokes, roasted red onions, Kalamata olives, spinach, oregano, and Feta.
  • Also, a rich source of Omega 3 and Omega 6.
  • In addition, non-GMO, with natural ingredients.
  • This healthy frozen pizza brings freshness to your customers. So, add this food to your online store today.

Category 2: Pasta

Normally, going gluten-free means avoiding pasta. But, plenty of gluten-free options exist. So, sell gluten-free pasta and take advantage of this growing food niche.

Food: Udi’s Gluten-Free Italian Sausage Lasagna

Udi's Gluten-Free Italian Sausage Lasagna

  •  This layered, comforting lasagna is a Certified Gluten-Free food.
  • Also, it’s packed with zesty Italian sausage, tomato, and mozzarella, just like the original.
  • In addition, 19g protein per serving. A good source of calcium, too.
  • Provides a quick and easy meal for at work or at home. Just heat it and enjoy!
  • A great choice to sell online, because gluten-free consumers trust Udi’s. It satisfies gluten-free and gluten-eating customers.

Category 3: Chicken

Consumers want ethically farmed chicken, raised without antibiotics or growth hormones.

Food: Evol Teriyaki Chicken

Evol Teriyaki Chicken

  • Evol Foods’ Teriyaki Chicken satisfies customers’ takeout cravings with the same convenience. But, this frozen version is a lot healthier than takeout! So, it’s perfect for your online grocery business.
  • Packed with grilled white meat chicken, bell peppers, broccoli, carrots, snap peas, and brown rice.
  • Also, topped with a delicious, classic teriyaki sauce.
  • In addition, a gluten-free food, with 15g protein per serving.
  • Uses chicken raised without antibiotics.

Category 4: Beef

Consumers also want ethically raised antibiotic-free and hormone-free beef.

Food: Beetnik Organic Grass Fed Beef Meatballs

Beetnik Organic Grass Fed Beef Meatballs: USDA Organic

  • Grass-fed organic beef meatballs pair with carrots, zucchini, and timeless marinara sauce. A reliable classic to sell online, with a healthy twist.
  • USDA Certified Organic and Certified Paleo.
  • In addition, 21g protein per serving. Also satisfies daily vitamin A needs.
  • These meatballs, like all of Beetnik’s products, are gluten-free and made with meat from humanely raised animals.

Category 5: International

Millennials (ages 21-35) and Generation Z (under 21) love bold, international flavors.

Food: Cedarlane 3 Layer Enchilada Pie

Cedarlane 3 Layer Enchilada Pie

  • A scrumptious Mexican essential made with organic beans, tomatoes, and tortillas.
  • Gluten-free, with 20g protein and 9g fiber. Also, a good source of calcium.
  • The organic corn tortillas, organic black beans, green chilis and cheddar cheese combine for flavorful layers.
  • A delicious salsa, fresh cilantro, chunks of fresh tomato, and black olives tie the dish together. So, sell it online and enthrall your customers with the rich flavors of Mexico.

Category 6: Vegetarian/Vegan

More and more people are becoming vegetarian, going vegan, or simply looking for delicious ways to cut back on meat.

Food: Amy’s Non-Dairy Vegetable Pot Pie

Amy's Kitchen Vegetable Pot Pie

  • Organic vegetables, tofu, and made-from-scratch sauce combine in this satisfying comfort food.
  • All plant ingredients and a non-dairy crust make this pot pie perfect for vegans and vegetarians. It’ll also satisfy meat-lovers, though!
  • In addition, a vegan, dairy-free, lactose-free, tree nut-free, Non-GMO, and Kosher (DE) food.
  • Add this comfort food to your online store, because Amy’s Kitchen is a popular, trusted organic food brand.


Interested in selling these and other entrees online? Looking to drop ship? Trust’s innovative frozen shipping method.

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Author: Jessica.Huhn
Jessica Huhn is a graduate of Mount St. Mary's University and a content writer for When she is not engaging in her passion for writing, there is a good chance that Jessica is singing, whether by herself or with one of her choirs. She might also be admiring cows, animals that she has seen a unique beauty in since the age of two.