Strategies to Selling Environmentally Friendly Products

Selling environmentally friendly products can be a great way to get into online sales. The market for these products is increasing. Hopping on that bandwagon can surely help you to gain popularity and profit. If you decide to go into a specialty category like natural and organic goods, it can put you a step ahead of your competitors.

Organic items are good for the environment, which consumers have become more and more concerned with. Buying green products has become a way to vote for how they feel based on their personal beliefs and morals. By offering these goods, you are facilitating sustainable practices and accountability for the companies who have not yet changed their products to coincide with environmental concerns.

Important Considerations

Just like selling in any category, there are a few things you need to consider before choosing which organic products to sell. You have to think about the demand for the items, and the best way to sell them. With organic cleaning products specifically, you have to be careful about what you include in your inventory. You want to ensure that you will make the best possible profit. Keep the following things in mind while you make these decisions and you will have a better idea of what will work for you and your company.

Demand for Green Products

There is no doubt that the demand for green products has been rising significantly over recent years. It appears most obviously for food. People are becoming more aware of what they put in their bodies. They are rightfully concerned about unnatural chemicals and preservatives that could potentially have long-lasting negative consequences on themselves and the ecosystem. Because of this, the demand for organic food is a personal issue that the majority of people can get behind.

Consumers are also willing to pay more for eco-friendly goods. If paying a few extra dollars means that they can feel better about their purchase and that they are doing the right thing, then the people who can afford it will do so. For many people, it is the cost of making the world a better place for future generations which seems a small price to pay.

In terms of natural household and cleaning goods, there is a market for them, but not nearly as much as food. However, the fact that there are still people who want them and not as many businesses selling them can be an opportunity to get into the category of organic cleaning products.

Best Methods for Selling Green

As much as you may want to jump full force into the organic category by selling any item available, you first need to consider the profit margins and shipping costs. This can particularly be a problem with certain cleaning goods.

Shipping costs are one of the biggest ways for drop shippers to miss out on making better profits on their items. You need to pay your suppliers for the goods and their shipment. Depending on the item, the costs can be pretty steep.

Weighing Shipping Costs

You should really consider this for cleaning products because they are mostly liquids. The cost of delivering packages is heavily influenced by the weight of them. Liquid can really add on pounds (and dollars). Considering that most organic cleaning goods are water-based, it can be disheartening to see all of your shipping money being used on transporting water.

Do not let this discourage you from selling natural cleaning products, though! There are many products that still offer a decent profit margin. Ideally, you just need to find the ones that do not weigh too much but can sell at higher prices. You also should not shy completely away from liquid-based products. You can find ways to sell them where you can still come out on top.

Offer Products in Bulk

If you are worried about the weight and shipping costs for liquid-based products, you can get around the issue by offering them in bulk. Instead of having to send out one heavy item for an astronomical cost, you can send out an entire case. This will balance the ratio of what the customer is paying you to what you are paying for shipping.

It may be an inconvenience for some customers, but it makes more sense for an online business. You wouldn’t want to put in the effort of selling products that cannot make you enough money to justify stocking them.

Staying Above Water Against the Big Companies

Bigger companies do not necessarily have to worry about things like the cost of shipping because they can afford to. However, if you are a small shop you have to put yourself first to keep above water. There can be a risk involved with selling heavy items which you may not be willing to take. Especially if drop shipping is your primary source of income. You first have to make sure you are in a good place financially before you expand your inventory to include heavier products.

What Does All of this Mean?

Overall, green and organic products have the potential to be very profitable. There is high demand for them which seems to keep growing every year. If you choose to go into drop shipping of specifically organic goods, there will always be a wealth of consumers who are willing to buy at a higher price than non-organic alternatives. Tapping into this market and consistently offering new, natural products can be very rewarding.

When Selling Cleaning Supplies isn’t Worth it.

You have to keep in mind that certain green products (or any items, really) may not be worth selling. In the household category, cleaning goods that contain liquid might be too expensive to ship compared to what you would make from them. You may be able to overcome this by selling them in bulk.

Hopefully, these tips will encourage you to think wisely about what you want to include in your inventory along with the desires of your customers. This will allow you to get the most out of your products and earn the best possible revenue.

Learn more about drop shipping organic goods.