Traffic But No Sales 

Your website bounce rate still isn’t where you want it to be. It loads quickly and scores well on mobile use. You are probably wondering why you don’t have the kind of sales volume you were hoping for.

You know that people are visiting your website. Why are they abandoning their carts or leaving without even putting items into the cart?

You are thinking you might need to redesign your website but it can be difficult to know where to start. How do you figure out where you are going wrong?

While your gut reaction might be to redesign your site, that might not be necessary. You want to diagnose the problem directly so that you save time and money involved with redesigning.

As obvious as it may sound, you can ask your customers directly. That way you can figure out why they are coming to your store and not purchasing anything.

Having traffic but no sales can be frustrating. Here are ways to improve your bounce rate and in turn generate more online sales.

Free Survey Tools

Surveys are an effective tool to gain a better understanding of your customers.

Instead of guessing why customers are abandoning their carts, you can ask them yourself!

Use your existing email list or you can pay to poll people using sites like Mind Swarms.

Conducting surveys isn’t as easy as it may sound. People’s time is valuable. In order to get a usable number of responses, you are going to have to offer something in return.

By offering them an incentive such as a discount coupon or free gift, you will increase the number of responses.

There are a number of free tools that will allow you to generate surveys.

Survey Monkey, Survey Planet, and Google Forms are all great tools that will allow you to easily make surveys. You can decide to use the free features or pay for additional features.

If you use your surveys to their fullest potential, you will have a better understanding of whether you should redesign your site.

What to Ask Your Shoppers

Using a survey is a great way to determine whether you need to redesign your website.

Ask them questions about your product selection, prices, website layout and design, and other questions that will help you increase online sales.

There are many ways to construct a survey. You can ask very specific questions that require the selection of a simple response. This a good idea because you will get very focused answers that allow you to easily identify the mean and mode of the set.

Use Short Responses

For these focused questions, you might want to use a Likert-Scale or ask questions that yield a yes/no response.

Here are a few focused questions you might want to ask in your survey. Ask your participants to select one of the following responses.

• I like the types of products that are sold on (your online store).com.
  1. – Strongly disagree
  2. – Disagree
  3. – Neutral/Neither agree nor disagree
  4. – Agree
  5. – Strongly agree

• The navigation bar (menu) is easy to navigate.
  1. – Strongly disagree
  2. – Disagree
  3. – Neutral/Neither agree nor disagree
  4. – Agree
  5. – Strongly agree

• The products listed on (your online store).com are affordable.
  1. – Strongly disagree
  2. – Disagree
  3. – Neutral/Neither agree nor disagree
  4. – Agree
  5. – Strongly agree
• Would you recommend (your online store).com to a friend?
  1. Yes
  2. No
• I like the font used for (your online store).com.
  1. – Strongly disagree
  2. – Disagree
  3. – Neutral/Neither agree nor disagree
  4. – Agree
  5. – Strongly agree

Since these questions ask participants to choose predefined responses, you will be able to easily find out the percentage of your survey population thinks your prices are too high.

If for example, only 17% of your survey population agrees or strongly agrees that your navigation bar is easy to navigate, you should consider a redesign.

What’s best about this is that you will know exactly what aspects of your website are causing customers to abandon their carts. Once you address these issues, you will likely begin to see your sales increase.

Ask Open-Ended Questions

Alternatively, you can choose to propose open-ended questions. The benefit of asking open-ended questions is that the person will be able to share their own thoughts in their own words.

Be careful when using open-ended questions. The open-ended nature of these questions could deter people from answering altogether or you might end up with vague or confusing responses.

Additionally, open-ended responses are difficult to measure on the grander scale.

The benefit of asking open-ended questions is that you have the chance to hear from your customers in their own words.

You might want to offer better incentives if you’re asking open-ended questions. Collectin this information will be worth the investment. Just make sure you’re asking the right questions to the right people.

You can ask questions such as:

• In what ways can we improve your shopping experience?
• What do you think about the color scheme used for (your online store).com?
• Is there anything that would cause you to abandon your shopping cart (not check out)?

Conclusion

Using surveys can be a great way to figure out whether or not you need to redesign your website.

Start by asking specific questions to people who have already signed up for your email list. That way you know that these people were at one time interested in your online store.

Be sure to sign up for the GreenDropShip newsletter for more great tips and best-selling organic products!

[contact-form-7 id=”5741″ title=”Front Page Subscribe”]