On March 8-11, I was lucky enough to attend Expo West Natural Products 2018. Thousands of people have gathered to explore natural, organic products, including the newest products that are just coming out.

You can`t help but feel a little spoiled when tons of nice people offer you their products for you to taste. As a coffee enthusiast, I was always searching for coffee exhibitors.

Puroast Coffee: A Taste of Venezuelan Hacienda

On Sunday, March 10, I was walking around the North Halls Level 2.  The smell of freshly brewed espresso took control of my body. I found myself walking towards Puroast Coffee`s booth. The two gentlemen behind were already busy as they were chatting with already present guests and brewing espressos. After a short wait, Kerry Sachs, the co-founder of Puroast Coffee, greeted us with a smile.

He looked like a wise old man, who looked very approachable and genuine. I made it appear that I am interested to hear about his products and he started sharing his wisdom. He was very articulate and confident throughout the conversation.

As his story goes, Mr. Sachs first found out about this roasting technique while he was on an adventure in the Venezuelan Andes in the 80s. He tried the end result of this roasting practice in a hacienda and immediately fell in love. “It was very smooth and did not have the bitterness of your ordinary cup of coffees”.  He must have been as impressed as he told us. He never forgot about that cup of coffee and started his business in 1998.

A Rennaisance of Coffee Roasting: Reviving the Lost Art

When he suggested that they roast coffee differently than any the brand in the United States, he immediately attracted my attention.  After brewing an espresso shot for me to sample, he started explaining his approach to roasting coffee, which he learned about in Venezuela.

Mr. Sachs turned to an old Venezuelan roasting practice, which minimizes the bitterness acidity of the coffee, as he claimed ( I find myself completely agreeing with him as I slowly sip my espresso, which tastes very smooth. So, I nod along.). This way of roasting does not change coffee beans in any way.

“We Care More about Quality”

Mr. Sachs went on to explain why they roast their beans this way.  He tells us how they roast their beans in small batches instead of other roasting practices that are much faster. “It is not cheap or efficient but it`s worth it because of the quality. We care more about quality than anything else.”

As you may already know, coffee beans are originally green. If you were to grind them and brew coffee, they would taste nothing like coffee that we know. Without a doubt, quality of the beans affects the taste. However, how we roast coffee is really what makes the difference in taste.

The co-founder Kerry Sachs told us that the roasting coffee beans a certain way is what makes them taste bitter and acidic. Highly acidic coffee disturbs some people`s stomachs, which is why they prefer tea. On the other hand, Mr. Sachs claims that their coffee is %70 less acidic than others because of the way they roast it.

A Unique Way of Roasting in the United States

As we were done with our brief but illuminating conversation, I asked him once again: “So, Puroast Coffee is the only brand that roasts this way in the United States?”

“Some people might be doing it for their own consumption but we are the only ones, doing it commercially.”

It only made sense because most commercial coffee brands are looking for an efficient and quick way to roast their coffee beans in very large numbers. On the other hand, there are coffee roasters out there, who cares more about quality and goes back to the old ways for better taste.

I thanked Mr. Sachs for sharing information about Puroast and went on my way to look for other coffee exhibitors.

Greendropship.com is a supplier of 20.000 natural, organic, specialty products. As a member of greendropship.com, you can take advantage of our fast shipping, blind shipping, up-to-date inventory data, and high-resolution images. Whenever you receive an order from customers, we will fulfill the order. Your customers receive the order within 3-5 days wherever they are in the United States.

Learn more about drop shipping or join us if you are ready to dropship coffee at true wholesale prices.