Selling Candy for Profit: Appeal To Fundraisers

Surf Sweets stay away from artificial colors and flavors.

Selling Candy For Profit: Appeal To The Nonprofit Market

Planning on selling candy for profit? Don’t forget one prime customer base: nonprofit organizations.

To cover their costs, school and community organizations always want fundraiser ideas.

By selling the right kinds of candy, you’ll satisfy their needs. But, with so many other people selling candy, you’ll need to ensure that you won’t get lost in the crowd. And that way, your customers won’t get lost either.

Want tips on how to sell candy to nonprofits, plus ideas of reliable products to sell? Read on.

Check out my previous article to learn more about making money selling candy.


Tip 1: Sell Natural And Organic Candy

USDA OrganicYumEarth Organic Sour Twists. Selling natural and organic candy like this kind will set you apart.

Set yourself apart from the competition by selling natural and organic candy.

  • So many fundraisers involve mainstream candy, which is too common.
    • Don’t compete in such a saturated market. Natural options give nonprofits an alternative.
  • Also, natural and organic candy lets you ride the food trends.
    • Consumers want to make healthier choices and stay away from artificial ingredients.
    • But, they still want premium candy with a scrumptious taste. And natural candy delivers.

Tip 2: Sell Upgrades Of Mainstream Favorites

the word upgrade in redSurf Sweets stay away from artificial colors and flavors.

  • Natural and organic candy brings more nutritious options of popular favorites.
  • Chocolate bars, peanut butter cups, gummies, sour candy, fruit chews and others have improved natural versions.

The milk chocolate bar’s a classic. Almost every successful candy fundraiser includes at least one bar variety.

Endangered Species Chocolate, a popular natural candy brand, offers a more premium version of the bar:

Endangered Species Milk Chocolate Bar

Endangered Species Milk Chocolate

This smooth, creamy, high-quality bar’s Fair Trade, Kosher, and Gluten-Free. With a cute otter on the front of the wrapper and facts about otters inside, it’s sure to be a hit with customers of all ages. And 10% of the profit from the bar goes to conservation efforts!


And even the classic gummi fish have an organic version:

Wholesome DelishFish

A bag of Wholesome DelishFish fish candy.

They’re a USDA Organic, non-GMO, Kosher, gluten-free, and vegan candy. But, their raspberry taste rivals the mainstream version. A great fundraising catch! Sweetened with organic cane sugar and free of all artificial ingredients.


Tip 3: Snack Packs Pack a Punch

Selling big bags of individually wrapped snacks to nonprofits is a smart call.

These bags offer nonprofits more flexibility. After all, the bags let them buy more units in bulk, and give them smaller portions of candy to fundraise with.

YumEarth offers plenty of snack pack options to choose from. Here are some examples.

YumEarth Fruit Snacks (Original)

YumEarth organic fruit snacks

Kids will love the cherry, banana, strawberry and peach flavors. Parents will love that this candy is organic, non-GMO, gluten-free, nut-free, and vegan. Flavored and colored with real fruit juice, and packed in mini snack packs.

YumEarth Organic Pops

YumEarth Organic Pops

8 assorted fruit flavors come in each pack. Plenty of juicy variety! Also, they’re an organic, non-GMO, gluten-free, nut-free, Kosher, and vegan candy. Nonprofits can sell them individually, sell them in small bundles, or even use them on a lollipop tree.

Tip 4: Include More Customers With Allergy Friendly Candy

Candy fundraisers often leave people with food allergies out of the fun. But that doesn’t have to be the case. After all, natural and organic candy brands offer many allergy-friendly options, made in plants free of the most common allergens.

Surf Sweets Sour Worms

Surf Sweets Organic Sour Worms.

Sweet, sour, and colorful, they’re vegan and free of the top 10 food allergens. Just as importantly, they contain no artificial colors or flavors that will make parents squirm. Organic fruit juice and cane sugar bring the flavor instead. And they contain 100% the daily value of Vitamin C!

Sun Cups Sunflower Butter Cups (Dark Chocolate)

Sun Cups Sunflower Butter Cups Dark Chocolate

Peanut butter cups are a popular candy, but they’re out if nonprofits want or need to keep a fundraiser peanut-free. These sunflower butter-filled cups are a more inclusive option. They’re free of the 12 most common allergens, vegan, Kosher, and Non-GMO Project Verified.

Tip 5: If You Sell Bundle Boxes, Do So Carefully

Many candy selling companies offer bundle boxes to fundraisers at discounted prices. Should you also go the same route to appeal to nonprofit customers?

You can if you desire, but assemble your candy bundles carefully so you still make a decent profit.

Source the candy from wholesale distributors like These distributors offer lower prices.

A box of surf sweets. Should you assemble a box for selling candy at a discount to nonprofits? It depends.

Then, as you assemble a possible selling box, you’ll want to make sure the box is profitable for your business.

  • First, keep track of the wholesale price and retail price of each candy you want to include.
  • Then, add the wholesale prices together to get the total cost of goods.
  • Next, add the total retail prices together to calculate the selling value of a box.
  • If you want to sell the box at a discount compared to the total price of individual candies, adjust the price and use this as your prospective retail price.
  • But then, before selling, you’ll need to check the profits and profit margin.  The margin will show you how profitable a box will be when sold at a given retail price. Use this calculation:


Retail selling price of box - total cost of items in box = profit. Profit ÷ retail selling price x 100 = profit margin (%).

Keep adjusting the box retail price and redoing the margin calculation until you’re happy with the box’s profitability.


Interested in selling candy to nonprofits? Turn to You’ll enjoy wholesale prices and fast transit times. Learn more.

Author: Jessica.Huhn
Jessica Huhn is a graduate of Mount St. Mary's University and a content writer for When she is not engaging in her passion for writing, there is a good chance that Jessica is singing, whether by herself or with one of her choirs. She might also be admiring cows, animals that she has seen a unique beauty in since the age of two.