Selling food online has shown to be a profitable dropshipping strategy for your company.
Your organic food website has been generating positive revenue. Realizing this, you are looking to expand the products you currently sell on your website.
Being a mother of two, you know how expensive babies can be. As a parent, you are willing to spend a little extra if you know the product will be good for your baby.
That’s when it hit you.
Selling organic baby products online can be a great way to expand your product line for your current e-commerce store.
This will allow you to sell even more organic food and attract new customers.
According to Allied Research Market, The global organic baby food industry is projected to nearly double by 2023 to $11,592 million. That being said, you can be ahead of the curve and start stocking baby food on your dropshipping store.
Consider the Stages
You likely remember the process of feeding a newborn.
Babies need to be introduced to solid foods slowly. This is often broken up into three stages.
What this means for you, is that you can create categories in your store to reflect the three stages.
Be sure to stock foods with different ingredients for all three stages. This will give your store a greater variety so that parents can feel more confident about the foods they buy.
Also, make sure that the organic baby food you are selling online has the stage listed on the packaging. This will result in a greater degree of confidence from your shoppers.
This is especially important when trying to attract new customers.
Adding organic baby food to your store can help your existing business do even better.
With stage one organic baby food, you should be looking for foods that are more of a puree.
Don’t worry, most products you’ll be looking to stock have the stage listed on the packaging. This will make it easier for you to organize products online.
Earth’s Best has a great line of stage one organic baby food. The organic appeal of these products will allow you to sell them on your website for a higher price.
As you know parents will pay more for food they know is good for their baby. Stage one might be a good category of products to sell slightly higher.
Plum Organics is another organic baby food brand that you can drop ship.
In summary, stage one baby food is primarily intended for infants that are between 4 and 8 months old. Make sure that you are marketing products in this category to new parents.
Stage two baby foods tend to be slightly thicker than stage one. Expect parents who have babies that are between 8 and 10 months to be shopping for these products.
Plum Organics and Sprout both have stage two food products with organic ingredients. Sprout’s Green Beans Zucchini and Potato use ingredients that contain vitamin B6 and vitamin C. In addition, it comes in a BPA-free container.
Parents who are shopping for healthy baby food might also appreciate products that come in BPA-free containers.
Be sure to cross-sell different flavors and stages. This will allow you to increase online sales.
If you’d like, this is another feature that you can highlight in your product descriptions.
As expected, stage three can be your third category of organic baby products you list on your website.
This food is made specifically for babies 10 months and older. Essentially, you should be marketing your stage three baby products with these parents in mind.
Stage three foods tend to be chunkier. This is typically the final stage in baby food.
Earth’s Best has products for stage three that you can also sell online.
When cross-selling items for stage three, it might be a good idea to transition into your organic kids’ food line.
After stage three, most children are able to eat soft foods. Since you can’t sell any more stage one, two, or three baby food, get your customers to check out other categories.
As a reseller, you can provide flexibility to your customers.
For example, you might want to sell 10 packs of Sprout Organic Baby Food. Try bundling different flavors together. This will encourage customers to spend more on your website.
Multi-packs would also be good to upsell.
Suggest these bundles when customers are shopping for single units. That way, you increase your chances of having the customer buy the more expensive multi-pack.
If you do, it might also be worth giving a slight discount on the product. Since they are buying in bulk, a price break might be the push they need to buy it.
As you know, selling food online is a good way to make money. Sell higher volume and you can increase your online sales. The more money your customers spend on your dropshipping website, the better.
What to Look For When Selling Food Online
There are a few things you should look for when looking for baby products to add to your dropshipping store.
Make sure that organic products have the USDA Organic seal. If your products have the seal, customers will be more likely to trust your products.
GreenDropShip.com has baby food items that carry the USDA Organic seal. This seal will make your customers more likely to trust the products.
As mentioned before, shoppers want the best for their babies. They are willing to spend more to buy organic. That said, they expect it to be organic.
You have an online organic food store. Your reputation matters. Make sure that the products you are selling are verified organic. That way, you will likely have repeat customers who trust your store and the products you sell.
GreenDropShip.com has many organic baby food products that you can stock in your online store. With fast shipping and low prices, we make selling food online a breeze.