What Are The Best Wholesale Baby Items To Sell Online

A cute baby wrapped in an orange towel

Thinking about selling wholesale baby items online? Smart move. Parents are some of the biggest spenders out there! 

Did you know, according to data from the Expenditures on Children by Families report, a married, two-child, middle-income family will spend approximately $12,350 to $13,900 on their child in the first year alone? If you take into account an average annual inflation rate of 2.2 percent, as well as the fact that one-child households spend on average 27 percent more on a single child, that $12,350 could easily reach $17,000 in a one-child, middle-income household in 2020.

In other words, there’s a lot of money to be made marketing and selling baby products to parents. Especially if you carry the kind of high-quality all natural baby items picky moms are shopping for.

Think about it, new parents are some of the most discerning buyers online. They want only the best for their babies. Moms are looking for reassurance that anything they purchase is safe for their little one. 

This is why selling selling organic baby items is another smart move. You’re offering your target market the type of product they can feel good about purchasing.

In this article we’ll tell you the easiest way to sell baby products online. In addition, we’ll share the benefits of organic products, clue you in on which natural wholesale products you should carry in your online store, and finally offer some tips to help you effectively market those products to parents. 

How To Sell Baby Products Online

Listen up eCommerce entrepreneurs! Now that you know you want to stock wholesale baby items in your online store – the real question becomes, “how do I start selling them?”

The answer in one word…DROPSHIPPING.

If you’re not already aware of the benefits of launching an online store using this retail method, you should be. Dropshipping is hands down the easiest way to start reselling products from home.

an infographic showing how the dropshipping process works

With dropshipping you won’t have to deal with the hassle of handling any inventory. The supplier maintains all the inventory for you and then ships out orders to your final customer. How easy is that?

Basically, you get to spend your time doing what you do best, attracting the right niche customers to your website. Your dropshipping supplier will handle the rest. 

Your supplier will ship goods directly to buyers, and you pocket the difference between the wholesale baby product price and the amount you sold it for. That’s money in the bank with every online sale!

To Learn More | Find The Best Baby Product Dropshipping Suppliers

Choosing A Wholesale Baby Products Supplier:

a delivery man bringing a package to a woman at home
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This is one of the most important steps in building your eCommerce business. You should treat your wholesale baby products supplier as a partner. In other words, you’ll be working together to keep your customers happy and boost profit margins.

Be sure you choose a reputable supplier with a good inventory of wholesale organic baby items – as well as the ability to quickly, efficiently, and safely ship those items. 

Your customers will think the baby products they buy online come directly from you. Therefore, they’ll associate the service they receive from your wholesale supplier with your brand. In their minds, it is all the same.

Which is why it’s essential to choose a quality supplier that does the job right, so you’ll get repeat business. GreenDropShip is a reputable domestic dropshipping supplier that checks all the boxes. With literally thousands of natural and organic products, we have an extensive inventory of items to fit almost any niche. 

GreenDropShip also offers competitive pricing, no minimum order requirements, easy integration with every major eCommerce platform, and quick shipping. Plus we have the tools you need to succeed; including detailed product information, images, marketing tips, and more. We even launched the GreenDropShip app for Shopify so you can add products to your Shopify store with just 1-click. 

Setting up a baby products dropshipping store at GreenDropShip is easy. To learn more, simply contact our support team and they can get you started.

Ready to start selling online?

Hot air balloon with dollar sign carrying person among the clouds

Why Sell Organic Baby Items

Parents are big on safety, especially when it comes to their baby. They will not buy a brand or product they don’t trust.

Babies are also very sensitive. So anything they ingest or that comes into contact with their skin has the potential for causing irritation. 

As a result, natural and organic baby products sales have increased steadily over the past decade. 

Moms look for organic skincare products, all natural health items, organic baby food, diapers and wipes they can feel good about buying.

Organics Are Popular With Moms Because:

  • They’re free of artificial flavors, colors or ingredients
  • Grown without harmful fertilizers or pesticides
  • More eco-friendly
  • Free of parabens and chemicals that may be harmful to babies
  • Richer in nutrients
  • Fragrance free and less irritating than non organic baby skin care products
  • Often endorsed by pediatricians

What Natural Wholesale Baby Items Should I Carry?

GreenDropShip carries a wide variety of organic wholesale baby items you can sell in your dropshipping store. Plus, many items (like diapers and wipes) must be bought frequently, which means more repeat orders for you!

Check out some of the popular and highly rated products we offer. We’re confident you’ll want to include these organic baby offerings in your online store.

Wholesale Baby Skincare:

Organic baby skincare products are popular with moms and gentle enough to use on sensitive baby skin. Here are some top sellers to consider adding to your online store.

Live Clean: Baby Moisturizing Lotion 

Wholesale baby items. Live Clean baby moisturizing lotion
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Live Clean baby lotion is clinically tested to absorb quickly to lock in moisture, leaving your baby’s skin soft and smooth. The chamomile, aloe, and lavender blend leaves behind a gentle scent that helps soothe babies to help them sleep.

  • Made from certified organic botanicals
  • Vegan and Cruelty-Free
  • Pediatrician tested; hypoallergenic; SLS, DEA, silicon, dye, petroleum, phthalate, and paraben free.
  • Over 800 Amazon reviews with an average rating of 4.7 Stars.
  • Certified Amazon’s Choice product.

Weleda: Calendula Baby Lotion

Weleda calendula baby lotion
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Sweetly moisturizing and calming lotion for delicate babies. Made with gentle calendula extract to soothe even the most sensitive skin. This stuff is so good, moms might want to use it too!

  • Free from synthetic preservatives, fragrances, colorants or raw materials derived from mineral oils.
  • Dermatologically proven safe, even on very sensitive skin.
  • Over 2,360 Amazon reviews with an average rating of 4.7 Stars.
  • Certified Amazon’s Choice product.

Wholesale Baby Bath Products: 

Bath time is a special time for parents and their babies. It’s a time to bond, and prepare for sleep. It’s also a time to use gentle and organic baby wash and shampoo, to make sure baby’s delicate eyes and skin are safe from harsh chemicals.

Natralia Happy Little Bodies: Eczema Body Wash & Shampoo

Natralia Happy Little Bodies baby body wash and shampoo
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This soap-free and non-irritating shampoo and body wash is ph-balanced for baby’s sensitive skin. It’s a gentle, tear-free alternative to harsh chemical shampoos and soaps.

  • Helps relieve eczema symptoms.
  • Plant-based ingredients.
  • Free from petro-chemicals, parabens, steroids, cortisone, and artificial fragrance.
  • Average Amazon rating of 4.5 Stars.
  • Certified Amazon’s Choice product.

Shea Moisture: Baby Head-To-Toe Wash & Shampoo 

Shea Moisture baby wash and shampoo
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Shea Moisture’s raw shea chamomile & argan oil baby head-to-toe wash & shampoo cleanses while calming and comforting a baby’s delicate skin. Gentle enough for everyday use.

  • Certified organic ingredients.
  • No parabens, paraffin, gluten, glycol, mineral oil, synthetic fragrance, or PABA.
  • Cruelty-free.
  • Made in the USA.
  • Average Amazon rating of 4.3 Stars.

Wholesale Baby Diapers And Wipes:

Diapers and wipes are must-have baby items that parents buy frequently. So if you offer your customers a great online shopping experience, they will likely come back to buy more! 

Plus, choosing organic gives moms peace of mind that the products will be safe. Here are some top sellers in the wholesale baby wipes, diapers, and diapering category.

Naty-Eco by NATY: Newborn Size Diapers

Eco by Naty newborn diapers
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The plant-based film on these Naty-Eco diapers breathes, unlike plastic, which results in an airier, drier and more comfortable diaper. This also helps to prevent diaper rash, a big plus for moms. 

The main absorbent of the diaper is wood pulp, which is responsibly harvested from Scandinavian forests and carries an FSC certification. This eco-friendly diaper choice is safe for both baby and the planet.

  • First eco diaper with OK Biobased Certification.
  • Contains no fragrance, dioxins, phthalates, dyes, or latex.
  • Designed to minimize the risks of allergy and diaper rash.

Caboo: Bamboo Baby Wipes Flip Top

Caboo baby wipes
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Tree-free baby wipes made from sustainably harvested oeko-tex ® certified bamboo spunlace. Caboo is a sustainable alternative to regular wipes. These grab-and-go packs are perfect for cleaning messy hands & faces, light spills and of course little baby bums.

  • Enriched with Vitamin E, chamomile and aloe to soothe delicate skin.
  • Made from sustainable, 100% tree-free organic bamboo.
  • Chlorine free, BPA free, and paraben free.
  • Compostable in as fast as 4 weeks.

Weleda Calendula Diaper Rash Cream

Weleda calendula diaper rash cream
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Weleda is Europe’s #1 leading natural organic baby diaper rash cream. It uses anti-inflammatory Calendula extract and beeswax to soothe dryness and add a layer of protection for a baby’s delicate bottom.

  • Certified by NATRUE.
  • Free from synthetic preservatives, fragrances, colorants, and mineral oils.
  • Safe for sensitive skin.
  • Over 3,000 Amazon Reviews with an average rating of 4.7 Stars.

Wholesale Baby Food:

Parents look for organic baby food brands to reduce their baby’s exposure to pesticides, antibiotics, and synthetic hormones. Here’s some popular wholesale baby food items to add to your online store. 

Happy Baby: Puff Sweet Potato Carrot Organic

Happy Baby sweet potato and carrot puffs
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These snacks are from mom-founded and parent-operated brand Happy Baby. Little ones love these fun treats, and moms feel good about giving them. 

  • No artificial hormones, toxic pesticides, or GMOs.
  • Fortified with Choline for eye and brain health.
  • Small size and texture help teach babies self-feeding.
  • Average rating of 4.6 Stars on Amazon.

BABY’S ONLY: Organic Toddler Formula Dairy Iron Fortified

Baby's Only organic formula
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The original and best selling organic baby formula brand since 1999. Baby’s Only formula contains DHA and ARA, which have been clinically shown to support mental and visual development in children.

  • Certified USDA Organic; No hormones, antibiotics, harmful pesticides or fertilizer.
  • Uses Organic Certified DHA & ARA derived which supports brain and eye development.
  • Rated “Best in Class” by CleanLabelProject for superior nutrition and purity.
  • Over 2,080 Amazon Reviews with an average rating of 4.6 Stars.
  • Organic baby formula keywords have 25K monthly searches on Google! 

Happy Baby: Probiotic Oatmeal Baby Cereal

Happy Baby oatmeal baby cereal
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Clearly crafted oatmeal cereal is made with organic oats, Vitamin C & iron that helps support baby’s brain development. Plus the silky-smooth texture is ideal for babies newly exploring taste and texture. Bonus, it comes in an easily resealable pack!

  • USDA Certified Organic.
  • Non-GMO and gluten-free.
  • Developed for specific stages of development, this product is for sitting babies.
  • Over 1,880 Amazon reviews with an average rating of 4.7 Stars.

Wholesale Baby Health Products:

More and more moms turn to  all-natural health remedies for their babies. Here are a couple of popular choices that are great for resale.

Hyland’s Baby Nighttime Oral Pain Relief Tablets

Hyland's Baby oral pain relief
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This gentle homeopathic formula is made with all natural active ingredients, which makes parents happy. Plus it helps teething babies sleep, which makes parents really happy.

  • Contains no Belladonna, Benzocaine, artificial flavors, dyes or parabens.
  • Follows the manufacturing and quality practices outlined in the U.S. Homeopathic Pharmacopoeia. 
  • Rated 5.0 Stars on Amazon!!
  • Hyland’s Baby Oral has 1,000 monthly searches on Google.

Zarabees: Baby Cough Syrup & Mucus Relief

Zarabees baby cough syryup and mucus relief
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This Cough Syrup was created by a pediatrician and features organic agave syrup and english ivy leaf extract to help your baby clear mucus when coughing. It contains no honey, so can be safely used by infants under 2 months. Zarabees syrup is an effective way to calm coughs associated with hoarseness, dry throat, and irritants.

  • Safe and chemical free.
  • All natural ingredients.
  • Over 3,600 Amazon reviews with an average rating of 4.7 Stars.

4 Tips: How To Sell Baby Products To Parents

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The global baby care products market is projected to be worth approximately 109.13 billion U.S. dollars worldwide in 2026. This is a substantial increase from 73.86 billion U.S. dollars, the estimated value of the market in 2018.

What does this mean for entrepreneurs like you looking to get a piece of the action? It means the online demand for baby products will continue to grow. It also means the baby market will get more competitive, so you need to develop tactics to help your brand stand out from the pack.

Clever marketers look for ways to capitalize on the needs of parent consumers to boost the sale of wholesale baby items. 

For More Marketing Tips | Complete Marketing Guide For Dropshipping

Show parents that the baby products you offer are high quality, safe, and will make their lives easier, and you’ll build trust. When shoppers trust you, they’re more likely to come back and buy more from your brand.

Here are our top 4 tips for marketing baby products to parents online. 

1. Make It Easy To Buy

Between juggling work, kids’ activities and household chores, busy parents don’t have a lot of time to shop at brick and mortar stores. Make it so they don’t have to.

Offer popular baby items in your online store and have them shipped directly to their house. For new parents buying online isn’t a luxury, it’s often a necessity. Let them know you’re there to help.

In your marketing copy, remind parents how convenient and time saving it is to order products online.

You can make online shopping even more enticing by telling them things they can do with the time they save. Things like spending more time with their new baby, taking a shower, or getting some much needed rest.

2. Choose Baby Products That Solve A Problem

What problem does your product solve for the average parent? The answer to this question can quickly define the message you need to promote on your site.

Parenting is stressful. Demonstrating how your product can solve a stressor and make the parenting experience more enjoyable is how you entice parents to buy.

For example, if you’re selling Hyland’s Nighttime Oral Pain Tablets you might say, “Teething baby keeping you up at night? Try these homeopathic nighttime pain relief tablets and both you and your baby can finally get a good night’s sleep.”

That type of messaging resonates with parents. They look for brands they feel are genuinely trying to help make parenting easier.

3. Offer Safe, Quality Baby Items

Safety is the number one concern of parents. To market your product, a feeling of trust and security must be felt by your target customer. 

Explain how the product was tested, whether it’s certified organic or non-GMO, if it’s free from toxins and harmful chemicals, etc. This is another way to help build trust, and parents need to fully trust a product before they will buy it for their baby.

4. Increase Your Brand Credibility

The power of word of mouth is just as strong online as it is in a local mom group. As a result, sharing rave reviews from other parents can be a great way to develop instant credibility.

In other words, be sure to feature customer reviews on your product pages!

Moms especially look for testimonials and reassurance from other moms that the baby product they are purchasing works in the real world. There are lots of helpful Shopify review apps available that make adding product ratings to your online store a breeze.

Start Selling Wholesale Baby Items Today!

Now that you know what types of organic wholesale baby items to carry, the next step is choosing the right dropshipping supplier. You want to be sure your supplier is reputable, and will deliver exactly what you advertised to your customer.

GreenDropShip is the smart choice if you’re looking for natural and organic products. We carry thousands of items in a variety of niches, including organic baby skincare, organic baby food, natural baby health products, eco-friendly diapers and wipes. Let us take care of the logistics, while you focus on driving more traffic to your eCommerce store.

Join GreenDropShip today and start making sales!

Selena is the co-founder of parenting website Beenke. As an entrepreneur, she loves to share marketing tips and create content to help people find their niche and launch a successful online business. Selena is also a yogi, green living advocate, vegetarian, and home cook who researches and writes about health topics to help others achieve their healthy living goals and to incorporate green products and practices into their business.