Wholesale Body Oils: A Natural Solution For Retailers

woman applying body oils to skin before shower

Listen up ecommerce entrepreneurs… because this is a tip you won’t want to miss! Wholesale body oils are a must-have item to include among beauty and skin care products in your online store.

Don’t believe us? Let’s look at the data. According to Credence Research, the body oils market is projected to grow at a CAGR (compound annual growth rate) of 4.2% during the forecast period through 2026. In fact, steady spending growth is projected across all categories of beauty care products for the foreseeable future.

This is a trend that shows no signs of stopping, and one you definitely want to get out ahead of. Increasing numbers of spas and wellness centers across the globe are one major factor driving demand in the wholesale body oils market. Another is increased consumer awareness towards healthy skin, and natural and organic products in general.

Basically, natural massage and body oils are going to be popular sellers for the foreseeable future. Which is why savvy online business owners like you will want to want to add these products to your online offerings.

In this article we’ll tell you the easiest ways to sell body oils online. We’ll also share some tips to help you market body oils to consumers, and clue you in to which brands and types of body oil to stock in your online store.

How To Sell Wholesale Body Oils Online

So now that you know you want to carry body oils in your online store – the real question becomes, ”how do I start selling them?”

Just like with anything in the ecommerce space, there’s more than one way to sell wholesale body oils online. As an entrepreneur, you’ll need to determine which method works best for your business.

Let’s go over the three (3) most common retail models for beauty and skin care product resellers; bulk buying, Fulfillment by Amazon, and our favorite – dropshipping.

1. Buying Body Oils In Bulk For Resale

With this model, you pay wholesale prices for a large volume of body oil products. And since you’re buying in large quantities, you might be able to negotiate a better wholesale price with your supplier.

However, you’re then responsible for storing, packing, and shipping the orders to your customers. Which means you’ll need to have access to warehouse or storage space, as well as the resources required for shipping and handling.

And body oils can be temperature sensitive. So when you think about where and how to store them, you’ll need to factor temperature considerations into your decision.

2. Fulfillment By Amazon (FBA)

Another option used by some online business owners is  Fulfillment by Amazon (FBA). With FBA, you pay Amazon to store and ship your inventory from one of their fulfillment centers. If a customer buys a product from your online store, Amazon will pull, pack, and ship the item on your behalf.

Many online sellers who use FBA actually own the inventory that they’re selling via Amazon. Or you can buy products in bulk from wholesale body oil distributors such as GreenDropShip who will then prep the products and send them to Amazon’s fulfillment centers.

The benefit of FBA is you’re able to tap into Amazon’s brand recognition, quality service and huge customer base. 

One potential drawback, however, is that keeping track of inventory can be tricky. And you have to pay based on how much inventory Amazon stores for you, as well as for how long they store it.

This means in order to be successful with FBA, you need a good understanding of sales volumes and forecasts so you’re able to keep just the right amount of inventory to maintain a profit.

3. Dropshipping Body Oils

And finally, there’s dropshipping. We believe there’s no easier way to resell products from home.

Think about it, where else are you going to find a online business model that enables you to start selling with:

  • Little to no capital risk
  • No inventory or warehousing
  • No shipping and handling

With dropshipping, you, the seller, won’t have to deal with the hassle of handling any inventory. The supplier maintains the inventory for you, and then ships the order to the final customer. How easy is that?

Yup, you read that right. You don’t have to worry about buying a space to store products or risk your capital to front-load inventory. You can start this business with almost no cash upfront.

Basically, you focus your time and energy on what you do best, attracting the right niche customers to your website. Then let a reputable dropshipping supplier, like GreenDropShip, handle the rest for you. 

We’ll ship products directly to your buyers, and you pocket the difference between the wholesale body oil price and the amount you sold it for. That’s money in the bank with every online sale!

Plus, you can use an e-commerce platform like Shopify, WooCommerce, or Amazon/eBay to quickly and easily create an online store. And if you partner with a supplier like GreenDropShip, you can easily integrate product feeds with whichever platform you choose. 

Setting up a beauty and body care dropshipping store at GreenDropShip is easy! Plus GreenDropShip gives you the ability to use any one of these 3 retail models. We also offer Amazon FBA prep services at no extra cost to our members.

To learn more, simply contact our support team and they can help get you started.

wholesale body oils with natural botanical ingredients

Marketing Body Oils To Consumers

Adding body oil products to your online store is just the beginning. 

You’ll also need to understand the features and benefits of these products, so you can create enticing web copy and product descriptions to increase sales.

Features And Benefits Of Body Oils

When it comes to marketing, there are two primary approaches you can take. The first focuses on what your product is or does (features).  The second on how your product will improve your customers’ lives (benefits).

Although linked, these two concepts are fairly different animals. It is only by combining both in your web copy and product descriptions that you will fully satisfy your user’s intent.

Think about it like this; when buying shampoo it’s good to know if a product was formulated for color-treated hair (a feature). But it’s even more compelling to know that because of that feature, your hair color will last longer which means less money spent at the salon (benefit).

When writing your own product messaging it can be helpful to use the phrase “which” after you list a feature to help you uncover the benefit. Ex: Our detergent is all natural and fragrance free WHICH means it’s safe for sensitive skin.

Here are a few features and benefits of wholesale body oils to consider when crafting your marketing copy. 

Body Oil Features:

  • Moisturizes your skin
  • Multi-use product; can be used on skin, hair, and lips
  • Absorbs quickly
  • All natural and/or organic  


Body Oil Benefits:

  • Can reduce the appearance of irritated skin, stretch marks, and scars.
  • Saves you money by replacing several other items in your bathroom.
  • Means it won’t stain your clothes.
  • Is free from chemicals and healthier for your skin.

What Wholesale Body & Massage Oils Should I Carry?

Like we said before, body oils are big sellers and the market will only continue to grow. 

In fact, according to Grandview Research, the global cosmetic oil market size exceeded $50.58 billion dollars in 2018 alone. This is definitely a smart product choice for retailers looking to get a piece of that action.  

Let’s take a look at some of the best wholesale body oil products GreenDropShip has to offer. We’re confident you’ll want to include some of these popular brands in your online store.

1. Coconut Body Oil

Coconut body oil is linked to several skin benefits, including reducing inflammation, keeping skin moisturized and helping to heal wounds. The medium-chain fatty acids found in coconut oil also possess antimicrobial properties that can help treat acne and protect skin from harmful bacteria.

In addition, “coconut body oil” is a popular search term on Google. According to Google Ads Keyword Planner that term has a monthly search volume of as high as 10K.

Nutiva: Organic Coconut Body Oil Unscented

Nutiva organic coconut wholesale body oil
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This versatile body oil can be used from head-to-toe. Customers use all-natural Nutiva Coconut Body Oil as a face and body moisturizer, to heal damaged hair, remove makeup, and as a massage oil.

  • USDA Certified Organic
  • Free from parabens, synthetic fragrances, and artificial dyes
  • Sustainably sourced and cruelty-free
  • Average rating of 4.7 Stars on Amazon
  • “Nutiva coconut oil” and related search terms have close to 10K monthly searches on Google*

*Data source: Google Ads Keyword Planner

Aura Cacia: Fractionated Coconut Skin Care Oil

Aura Cacia fractionated coconut body oil for skin
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Fractionated Coconut Oil is lightweight and non-greasy, absorbing easily into the skin and providing conditioning and moisturizing benefits. 

  • Single botanical and Non-GMO Project Verified
  • No synthetics, tested for authenticity
  • Cruelty-free
  • Average rating of 4.7 Stars on Amazon
  • Certified Amazon’s Choice product
  • The “Aura Cacia” brand and related search terms have up to 10K monthly searches on Google.*

*Data source: Google Ads Keyword Planner

2. Jojoba Body Oil

Jojoba is another great wholesale body oil to add to your online store. This versatile oil is antimicrobial, hypoallergenic, and it’s an antioxidant to boot. Jojoba oil soothes skin irritations, speeds wound healing, and it may promote collagen growth which can lead to more youthful looking skin.

In addition, according to Keyword Planner – “jojoba body oil” has a monthly search volume of 100-1K and “jojoba oil” has 10K-100K which means this is a very popular search term on Google! 

Desert Essence: 100% Pure Jojoba Oil

Desert Essence 100% pure jojoba body oil
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Desert Essence jojoba Oil is a natural, time-honored moisturizer for skin and hair. Suitable for even the most sensitive skin, it penetrates quickly after application. It also makes for an enriching aftershave moisturizer, makeup remover, and hair/scalp treatment.

  • 100% pure and organic
  • Non-GMO Project Verified, vegan, and cruelty-free
  • Over 1,600 Amazon reviews with an average rating of 4.7 Stars
  • Certified Amazon’s Choice product 
  • “Desert Essence jojoba oil” has up to 10K monthly searches on Google.*

*Data source: Google Ads Keyword Planner

Aura Cacia: Organic Skin Care Oil Balancing Jojoba

Aura Cacia balancing jojoba body oil
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This organic jojoba oil is great for massage or skincare. It’s also excellent when combined with other skin care oils as it balances and fortifies skin benefits when added.

  • 100% pure organic, botanical ingredients
  • No synthetics, tested for authenticity
  • Cruelty-free
  • The “Aura Cacia” brand and related search terms have up to 10K monthly searches on Google.*

*Data source: Google Ads Keyword Planner

3. Lavender Body Oil

Lavender scented body oil has a wonderful fragrance and calming properties that make it a popular massage oil and relaxation tool. It’s antimicrobial, can help curb skin inflammation, and it may even promote hair growth

For all these reasons and more, lavender is another great wholesale body oil to offer in your ecommerce store.

Heritage: Aura Glow Lavender Body And Massage Oil

Heritage Aura Glow lavender body and massage oil
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The calming and soothing effects of this lavender oil make it excellent for massage. It also moisturizes and revitalizes skin, making it an all-natural lotion substitute. Plus it’s versatile enough to use as a bath oil, hair treatment, or after shave and sun oil. 

  • Nourishing combination of certified pure peanut, olive, lanolin, and vitamin E oils
  • Easily absorbed into skin
  • Natural lavender scent
  • Average rating of 4.3 Stars on Amazon

Aura Cacia: Relaxing Lavender Body Oil

Aura Cacia relaxing lavender wholesale body oil
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A crafted blend of pure plant-derived oils that nourishes the skin and provides a smooth silky glide during massage. Use this oil to create a relaxing at-home spa treatment that calms the senses. Quality wholesale massage oils like this one are great additions to your online offerings.

  • Made using 100% pure essential oils
  • Easily absorbed into skin
  • Natural lavender scent
  • Average rating of 4.7 Stars on Amazon

4. Argan Body Oil

Argan body oil is another powerhouse product with a host of benefits. It moisturizes, soothes skin irritations, speeds wound healing, reduces stretch marks, and has anti-aging effects. Moroccan women have long used argan oil to protect their skin from sun damage, a practice was supported by a 2013 study.  

In addition, according to Keyword Planner –  “argan body oil” has a monthly search volume of 100-1K and “jojoba oil” is 10K-100K which means this is a very popular search term on Google! 

Aura Cacia: Organic Argan Oil

Aura Cacia organic Argan body oil
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This versatile product can be used as a general body oil, a nourishing hair and scalp massage or to soften and rejuvenate dry skin. 

  • Cold pressed and USDA Certified Organic
  • 100% pure botanical ingredients
  • Non-GMO Project Verified with no synthetic colors or fragrances
  • Cruelty-free
  • Over 550 Amazon reviews with an average rating of 4.4 Stars

5. Body Oil Blends

If just one of these wholesale body oils packs a powerful skin care punch, imagine what they can do if blended together! Body oil blends are popular with consumers for that very reason.

Buyers can take advantage of the healing properties of more than one oil varietal, without having to spend on multiple bottles of product. Here are some great blended oil options for your online store.

Desert Essence: Organic Coconut and Jojoba Oil

Desert Essence organic coconut and jojoba oil
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Two ultra-moisturizing oils help bring out the natural beauty of skin and hair in this body oil blend. Plus 1% of sales of this product will go to Plan International USA’s Because I Am a Girl Initiative, which improves the lives of girls through educational opportunities and resources.

  • USDA Certified organic
  • No harmful chemicals or artificial fragrances
  • Absorbs quickly with no oily residue
  • Average rating of 4.8 Stars on Amazon

Nutiva: Organic Coconut Body Oil With Lavender

Nutiva organic coconut body oil with lavender
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This versatile oil can be used everywhere! You can use it as a face and body moisturizer, to heal damaged hair, to remove makeup, and as a massage oil. Plus the combination of coconut and lavender makes for an intoxicating scent.

  • USDA Certified Organic
  • Free from parabens, synthetic fragrances, or artificial dyes
  • Sustainably sourced and cruelty-free
  • Average rating of 4.6 Stars on Amazon
  • “Nutiva coconut oil” and related search terms have close to 10K monthly searches on Google*

*Data source: Google Ads Keyword Planner

For a great selection of wholesale body oils for your business, be sure to check out our full catalog. Let us help make your online store a success.

GreenDropShip is the smart choice for natural and organic beauty and body care products. We carry over 20,000 items in a variety of niches, including organic massage and body oils, aromatherapy, first aid, skin, bath and hair care products. Let us take care of the logistics, while you focus on driving traffic to your ecommerce store.

Join GreenDropShip Today and start making sales!

Selena is the co-founder of parenting website Beenke. As an entrepreneur, she loves to share marketing tips and create content to help people find their niche and launch a successful online business. Selena is also a yogi, green living advocate, vegetarian, and home cook who researches and writes about health topics to help others achieve their healthy living goals and to incorporate green products and practices into their business.