Guide to Dropshipping Skincare Products
Dropshipping has the potential to be quite profitable for an online reseller. That being said, the trick is finding the right products to offer to online shoppers.
Fortunately, Beauty and Body Care is a huge segment of online retail with plenty of sustained customer demand. Additionally, skincare products are a huge part of this overall market. So, if you’re looking for effective tips on how to dropship skincare products, then be sure to check out the following guide.
How to Dropship Skincare Products
According to a report by Grand View Research, the global skincare products market was valued at a whopping $134.8 billion in the year 2018. Plus, it’s projected to grow at a rate of 4.4% for the period of 2019 to 2025, making this a potentially ultra-lucrative online store to run.
However, to tap into this market, you need to be sure that you set up a viable and effective store. So, if you’re looking to successfully dropship skincare products, be sure you follow these basic steps!
1) Find a dropshipping niche
Finding the right niche is vital to the success of your dropshipping store. This is because online retail is very crowded, and there is a great deal of competition in e-commerce. As a result, you need to find a section of the market in which you can operate effectively and profitably to connect with potential customers.
That being said, skincare is a broad niche with high competition from other dropshipping stores as well as big-name brands. To effectively beat this competition, you should consider differentiating yourself by choosing a smaller sub-niche to operate in. A sub-niche has less competition and a potentially higher profit margin.
For example, consider selling in one of the following skincare sub-niches:
- Natural and organic skincare
- Men’s organic skincare
- Women’s organic skincare
- Luxury skincare
Of these options, natural and organic have become especially popular and potentially profitable. However, to identify the right niche, there are several tools to identify niches that you can use.
Ultimately, any attempt to identify a suitable niche will begin with Google Trends. For example, the graph below indicates that the general interest in skincare has increased steadily over the past 15 years:
RELATED ARTICLE: How To Use Google Trends For Dropshipping
2) Find a skincare supplier
If you’re looking to dropship skincare products and have chosen your specific niche, then you’ll need to pick the right dropshipping supplier.
There are plenty of options available, but you’ll need to find one with the following characteristics to have a profitable store:
- A sales and support staff that is knowledgeable about dropshipping and the state of the online retail market.
- An extensive inventory of high-quality products that are in demand.
- Innovative tools that can help you track your sales and monitor inventory.
- The supplier needs to be reliable, efficient, and fast in packing and shipping the products.
- If you’re selling perishables or fragile goods, then the supplier needs to be able to properly store and pack them.
- Membership fees or a pricing system that is competitive and affordable.
Even a cursory Google search will show you that there are a lot of options. Once you start narrowing down the list of potential suppliers, it may be helpful to follow this nifty guide for how to effectively contact them.
RELATED ARTICLE: Dropshipping Beauty Products: Best Suppliers
GreenDropShip meets every one of the criteria listed above. Additionally, we offer over 20,000 natural and organic products made in the USA. This extensive inventory of high-quality products will make it easy and effective for any online reseller to find the right niche to operate in.
We also offer a Shopify dropshipping app that will help automate your store and make it easier than ever to add skincare products to your dropshipping store.
Ready to start selling online?
3) Set up your online store
Now you need to set up your actual store. There are two basic ways to do this. One, you can go with a pre-existing e-commerce platform like:
- WooCommerce – Specifically designed to work with WordPress, this is an open-source plugin that’s accessible, customizable, and can be easily implemented for any size of online store.
- BigCommerce – This software as a service (SaaS) Ecommerce platform is popular due to its easy-to-use interface. It also offers search engine optimization (SEO) services as well as web hosting.
- Amazon. Another popular choice, especially considering that there are multiple tools you can use to boost your productivity when dropshipping on Amazon.
- Shopify. This platform is exceptionally comprehensive, making it an excellent choice for online resellers looking for a one-stop shop to jumpstart their skincare store. There’s also a ton of useful apps..
RELATED ARTICLES: Guide To Dropshipping On Shopify and How To Find A Shopify Dropshipping Supplier
If you’re setting up your own website, be sure that you:
- Use a website design that is engaging and easy to follow.
- Design a shopping cart and checkout process that is easy, convenient, and quick – don’t give online shoppers a chance to abandon the shopping cart.
- Always provide your shipping rates and information clearly and concisely.
- Ensure that your website and payment processing is secure – online shoppers will not feel comfortable giving their credit card information if they feel that the website is vulnerable to hacking and theft.
- Include customer testimonials and reviews.
RELATED ARTICLE: How To Make A Dropshipping Website To Sell Products
4) Promote your dropshipping store to increase traffic and sales
Customers need to know that your online store exists. Don’t forget that online retail is crowded, so you must differentiate yourself from the competition.
For example, over 80% of consumers will make a purchase based on a referral from a friend or acquaintance. This means that word-of-mouth and positive associations are incredibly important.
In other words, if an online shopper hears good things about an e-commerce store from a trusted source, they’ll be that much more likely to visit the store in question.
With that in mind, let’s go over some useful tips for promoting your online store:
- Contact influencers to advertise your skincare products. Social media, especially Instagram, is especially effective.
- Write product descriptions that are engaging and informative. There are several product description templates you can follow.
- Do your market research and optimize your site. You need to implement SEO for your site to rank higher in search results.
- Use the right marketing tools. You have Facebook Ads and Google Ads at your disposal, each of which has its respective pros and cons.
Always consider this: consumers don’t buy products, they buy results. That being said, you can assume that potential shoppers are looking for one definite result: healthy skin.
If you effectively promote your online store, then you’ll be able to increase your conversion rates. In other words, you’ll turn potential customers into actual customers.
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Trending Skincare Products to Sell Online
If you’re looking for the best skincare products to sell online, make sure you check these top-rated and bestselling options! You can find all these items on GreenDropship.
1) Thayer’s Alcohol-Free Toner
Thayers Original Alcohol-Free Toner will make your skin come alive and give you a vibrant, youthful appearance. This old-fashioned and all-natural product cleanses, tones, and moisturizes with witch hazel extract and soothing aloe vera.
Since the company’s founding in 1847, they’ve used a proprietary formula that reduces irritation, clears skin, and balances pH levels. Also, this toner is alcohol-free, meaning that it won’t dry out your skin!
- Tightens pores; controls acne; and treats oily skin
- Reduces inflammation and redness
- Made without parabens, phthalates, or gluten
- Available from GreenDropShip in Rose Petal, Cucumber, or Coconut Water
- Certified Amazon’s Choice
- Over 20,000 reviews with an average rating of 4.6 stars
- Average Retail Price: $10.39
- GreenDropShip Wholesale Price: $6.34
2) Acure Brightening Glowing Serum
This glowing serum is made with argan oil, borage oil, pumpkin seed oil, and cranberry seed oil as a potent antidote to dry, tired skin. It absorbs easily and improves the appearance of the skin’s texture and tone for all skin types, from dry to oily.
So get ready for a dose of concentrated, targeted organic bliss while benefit-rich nutrients deliver radiant results. Argan oil restores moisture, borage oil soothes and the cranberry and pumpkin seed oils add antioxidant protection.
- 100% vegan and cruelty-free
- Paraben-free, Sulfate-free, and Phthalate-free
- Made without petroleum products like mineral oil or petrolatum
- Over 3,500 reviews on Amazon with an average rating of 4.5 stars
- Average Retail Price: $19.99
- GreenDropShip Wholesale Price: $10.94
3) Acure Brilliantly Brightening Face Mask
Made with nutrient-rich argan extract & chlorella, for all skin types. If you want a vibrant and youthful appearance, you need to treat your face to detox too. This face mask from Acure will help you achieve that brilliantly brightened look!
Moroccan argan extract conditions and moisturizes while chlorella brings a boost of skin-benefiting vitamins and omega-3 fatty acids for extra glowing goodness.
- Detoxes, conditions, and moisturizes
- 100% vegan and cruelty-free
- Paraben-free, Sulfate-free, and Phthalate-free
- Made without petroleum products like mineral oil or petrolatum
- Nearly 500 reviews on Amazon with an average rating of 4.5 stars
- Average Retail Price: $ 10.99
- GreenDropShip Wholesale Price: $5.77
4) Weleda Skin Food
Weleda Skin Food is the universal savior of dry, rough skin on faces, elbows, hands, and feet. With extracts of gentle viola tricolor, calendula, and chamomile, in a rich, thick base of oils and beeswax, Skin Food hydrates skin to give you a healthy-looking glow.
Specially formulated to make skin feel hydrated, smooth, and moisturized. Dermatologically tested w
- Free of synthetic fragrances or preservatives
- Free of preservatives
- Does not contain any raw materials derived from mineral oils
- 100% safe and not tested on animals
- One of Amazon’s top-selling skincare products
- Certified Amazon’s Choice
- Over 20,000 reviews and an average rating of 4.6 stars
- Average Retail Price: $16.99
- GreenDropShip Wholesale Price: $12.47
Giovanni Cosmetics Purifying Facial Mask
Out with the bad and in with the good! With this purifying facial mask from Giovanni Cosmetics, powerful Volcanic Ash and Activated Charcoal help detoxify by gently removing impurities without drying out skin, leaving your face feeling deeply cleansed.
This amazing product has been supercharged with the best, most nutrient-rich ingredients: super-antioxidants Acai and Goji Berry refresh your skin with nourishment and leave a smooth and hydrating glow.
- Hypoallergenic and non-comedogenic (won’t clog your pores)
- Dermatologist and clinically tested
- Made with Eco Chic Technology and activated charcoal
- Ideal for all skin types, from dry to oily
- Use as needed 2 to 3 times a week
- Average rating of 4.7 stars on Amazon
- Average Retail Price: $11.99
- GreenDropShip Wholesale Price: $5.50
Sell Skincare Products With GreenDropShip
If you decide to dropship skincare products, you’re going to need a reliable dropshipping supplier to work with you. Ultimately, this supplier should:
- Have an extensive inventory of high-quality skincare products.
- Sales and support staff who really know their stuff.
- Innovative tools to help you track sales and inventory.
- Have an impeccable record for packing and shipping products to customers.
- Reasonable membership fees.
Without a doubt, GreenDropShip is the right supplier – we meet every one of these criteria!
Plus, we’re also very proud to offer over 20,000 natural and organic products that are made in the USA. Consumers increasingly want natural and organic products, so we’ve made a commitment to sourcing and carrying only the highest-quality items.
Become a dropshipping member and we’ll store, pack, and ship your orders to your customers. We have multiple warehouses throughout the country, so our shipping times are always short and your customers won’t wait long.
We also function as a conventional wholesaler, so you can purchase products in bulk from us and we’ll ship them to you. This means that you’ll handle storing, packing, and shipping them to your customers.
We offer a Shopify dropshipping app that makes it easier than ever to add products to your store. If you’d rather not use the app, we also offer product feeds so you can use our dropshipping platform to sell products on all the major Ecommerce platforms.
We also offer Amazon FBA prep services to our members at no extra charge.
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