Shopify is the third-largest e-commerce platform and is one of the easiest tools to start reselling online. If you choose Shopify for your online store, you could potentially tap into a huge clientele. Plus, it’s an e-commerce platform that’s convenient and easy, giving sellers like you a tremendous opportunity for success. So let’s go over the basics of how to start reselling on Shopify, from setting up your store to driving traffic and sales.
Why Choose Dropshipping to Sell Online?
Dropshipping allows you to sell products online without having to store, pack, or ship the inventory. The dropshipping supplier will handle the logistics and will send the order to your customer.
You can use Shopify for dropshipping products if you work with a dropshipping supplier.
Here is how you can dropship with Shopify:
- You create a Shopify store.
- The customer visits your Shopify store and buys a product.
- You receive the payment via a payment gateway.
- You order that product from your dropshipping supplier.
- Your supplier pulls the products from their warehouse, packs them, and then ships them to the customer.
This means that you have to find a dropshipping supplier that provides Shopify integration to make sure you can import the products into your store.
What Should You Sell on Shopify?
There are various tools you can use to find a niche, but let’s take a quick moment to examine two:
- Google Trends. This free tool allows you to examine search interest on Google over time to help identify wider trends.
- SEMRush. This keyword research tool is a paid tool that lets you see the monthly Google searches for a keyword. You can use it for free for a limited number of searches per day.
Using these can give you a pretty good idea of niches that will be successful.
Let’s look at the Google Trends data for essential oils for the past couple of years:
The search interest for this niche has clearly grown.
Finally, let’s look over the SEMRush data for essential oils:
The monthly Google searches for “essential oils” come to nearly 250,000.
All this data indicates that there are two basic traits you should look for when choosing a niche for reselling on Shopify:
- Consistently moderate to high search interest
- Substantial growth over the period of time
That means you need to choose a dropshipping supplier that can provide you these goods to stock in your Shopify store. For instance, GreenDropShip carries over 20,000 natural and organic products, including food, beauty, body care, and essential oils. Additionally, your dropshipping supplier should have full Shopify integration, just like GreenDropShip. This will allow your online store to run smoothly and with no hassles.
How to Set up a Shopify Store
If you want to start reselling on Shopify, then be sure you follow these steps:
1) Set up your Shopify store
Visit the Shopify website, choose a membership plan, and sign up.
You’ll then need to choose a name for your Shopify store. The default is “storename.myshopify.com” unless you purchase the separate domain. Obviously, this is an additional cost, but many store owners consider it a worthy investment. The name should be:
- Memorable and catchy
- Short and easy to spell
Shopify’s business name generator is a free tool that combines keywords or topics with modifiers to generate a list of potential business names. For example, let’s take a look at some screenshots:
We enter the words “ESSENTIAL OILS” and then hit Generate names. We’re then directed to this:
The tool then generates a list of 100 names containing the words Essential Oils. You can then click on each name and be redirected to Exchange Marketplace to quickly start the process.
Once you’ve signed up and chosen a name, you’ll have access to the Shopify admin panel:
As you can see, this is essentially the dashboard that allows you to handle all aspects of operating your e-commerce store. We’ve included a screenshot of an admin panel for a store that’s already making sales and generating a profit.
2) Choose your theme
Shopify store branding is crucial, and a big part of that is the look and layout. Shopify assumes that most store owners are not coders or web designers, so they’ve created a convenient and intuitive system of “themes” to help you get the look you want without having to code anything.
There is a Shopify theme store with over 70 layout variations that you can choose from, a few of which are even free. You can also try a third-party theme marketplace like Template Monster that currently has over 1,000 available Shopify themes. Both of these have a “View Demo” function to help you preview the layout.
If you decide to go with the Shopify theme store, then be sure that you:
- Find a theme you like.
- Click the green button and Confirm.
- Select Publish as my Shop’s Theme.
From your admin panel, you can also select Customize Theme. This gives you some degree of customization and you can easily:
- Upload your store logo
- Add slides to a page photo carousel
- Expand the information on product pages
- Select how many items appear on each line of the collection pages
- Change the color scheme
- Change the font choices
If you need an even greater level of customization, then you could also alter the code. There are design specialists known as “Shopify Experts” that you can hire through Shopify to help you get the exact layout you want.
3) Add your inventory of products
Now you’re ready to add products to your Shopify store. With GreenDropShip as your supplier, be sure you follow these basic steps:
- Choose the items you want to sell and download the product feed. This is the data file (in CSV format) that has products that you want to add to your online store.
- Import the product feed into your Shopify store (see below for exact steps).
- Shopify allows you to group your products into related categories that are known as Collections. If you want to start a new one, from your Admin go to Products>Collections>Create collection>enter title and description
Once you’ve finished uploading the CSV file, you should receive a confirmation email from Shopify.
Finally, organizing everything into Collections is easy in the admin panel:
Here are some examples of the type of collections you can create:
- Products on sale
- Product type (dresses, shirts, outerwear, etc.)
- Customer type (men, women, kids)
- Product color
From the perspective of good interface and design, if you have more than seven Collections then it’s a good idea to make some of them sub-collections.
3. Promote your store to drive sales
If you want to start reselling on Shopify, you have to make sure that your website gets enough traffic for you to generate a profit. There are several ways you can do this:
1) Write a blog
This is one of the most powerful tools at your disposal. The basic goal is to educate your readers about the product and marketplace and why they need to make the purchase. If you have a well-defined niche, then your expertise in that given area will make your blog authoritative for online shoppers. Using your blog for marketing is known as inbound marketing.
However, to make your blog posts rank high in search engine results, you have to use Shopify’s search engine optimization (SEO) tools. You can also use SEMRush’s paid Keyword Magic Tool.
Then you’ll need to optimize the URLs, alt tags, meta titles, and the body. You’ll also have to submit the XML sitemap. For detailed instructions, check out our definitive blog post on how to use SEO for Shopify stores.
2 Build your email list
If you’re looking to start reselling on Shopify, just know that email marketing is a great way to increase customer contact and drive sales. You have to strategically get visitors’ email addresses so you can nurture them into paying customers. This is easier said than done.
Luckily, Shopify offers some specific tools that allow you to do this easily and without appearing too “spammy” to visitors. First and foremost, most themes will allow you to:
- Add a pop-up offer to your landing page or homepage. You can customize this to only target new customers or anyone who is not already on the email list.
- Embed a sign-up form in the footer or navigation. You can easily set up a form that says something like, “Join Our Growing Community”.
You should also include a sign-up button on your social media platforms. Not all of these platforms allow links, but there are usually ways you can get around that. On Instagram, you can use a tool called Linktree to have multiple links in your bio. This also lets you set a link to direct visitors to an email sign-up form so you can grow your mailing list. However, you should consider tracking which subscribers are added through Instagram so you can roughly see how well your feed is growing your list.
Finally, you should include a call-to-action (CTA) button on your Facebook page. This will encourage your followers to sign up for your email list.
3 Use social media to engage customers
There are multiple social media platforms that you can use to promote your Shopify store, including Facebook, Twitter, LinkedIn, Pinterest. With so many different channels, you’ll inevitably be competing to get your customers’ attention. They may also be resistant to sales pitches on a social media post.
One way to get around this is to use your social media to inform or attract attention, rather than to sell. Instead of directing people to your Shopify store featuring organic groceries and beauty products or essential oils, you might be better off sharing blog posts that point out the health and environmental benefits of using these types of products. For instance, you could have posts like:
- “Top Ten Reasons to Eat Organic”
- “Why You Need to Switch to Vegan Health Supplements”
- “Top Eight Benefits of Lavender Essential Oil”
Users might share these with their friends, giving your content some traction and upping the traffic.
4) Work with Instagram influencers
Instagram has become the most influential and powerful social media site for selling products. This is due to the rise of “Influencers” – these are essentially professional Instagrammers who promote products on their posts.
The benefits of working with these influencers are that you can:
- Tap into their knowledge of a platform to create content for that platform
- Access their audience
- Work with them as consumers to get their feedback on your product
Let’s say that you’ve chosen to sell in the organic beauty products niche. You should set up an Instagram feed and post regularly about products that you offer as well as blog posts that you’ve been publishing. Now you have to find influencers to work with. You can do this by:
- Seeing who follows your feed and reaching out to them.
- Use the Instagram “Similar To” function.
The Similar To function is especially useful. Essentially, this has the algorithm match your account with a similar one that you may not be familiar with. It does so by comparing followers, hashtags, content, and even photos.
Once you link up with these influencers, you can offer them a special deal to have them promote your store and products on their feed. Instagram is especially useful because it directly shows you the rates of engagement with the Influencer’s followers.
5) Optimize your Meta Tags & Alt tags
Adding keywords in your meta tags is an important part of SEO (Search Engine Optimization). Meta tags are the snippets of text that appear in search engine results pages. That is why it is important to add the right keywords that you want your page to rank for in the meta tags. Make sure all your product pages and Collection pages have an optimized meta title and meta description.
Here is a screenshot of meta tags in Shopify:
Just like we discussed the importance of optimizing the various parts of your blog, it’s also important that you do that for your images as well. Adding an alt tag for your product images or any other image you have on your store will help your images rank in Google images. That is why you need to add an alt tag that describes your product.
Here is how you can add an alt tag in Shopify:
This may seem minor, but every bit of SEO helps.
If you’re looking to start reselling on Shopify, GreenDropShip is an innovative, easy to use, and competitively-priced supplier for the Shopify e-commerce platform. We offer more than 20,000 natural and organic products that are made in the USA. These goods meet demand in the marketplace for premium, gourmet, and healthy products. Contact our customer service team to learn more about collaborating with GreenDropShip to grow your online store!