Popular Wholesale Spices To Sell Online

a collection of wholesale spices in glasses and jars

Savvy online food retailers know that wholesale spices are a pantry staple you definitely want to stock in your eCommerce store. Why? Because Americans love their spices! So much so that the U.S. is the number one importer of spices in the world. 

In fact, the global seasoning and spices market size was valued at USD 13.77 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.3% from 2020 to 2027. 

Modern consumers’ willingness to pay a premium for new flavors has been driving the demand for ethnic products like spices. Plus there’s been a lot of recent research about the associated health benefits of certain spices, which further fuels the growth of spice sales. 

Basically, spices are a must-have for every kitchen. We’ll help you take advantage of this growing market by sharing the best ways to sell spices online. In addition, we’ll give you some tips for marketing spices to consumers, and clue you in as to what types of spice products you should add to your online inventory.

How To Sell Wholesale Spices Online

So now that you know you want to offer spices in your online store – you’re probably wondering, “How do I start selling them?”

RELATED: How To Start An Online Store: 8 Easy Steps

There’s more than one way to sell wholesale spices online. As an entrepreneur, you need to determine which method will work best for your unique business needs.

Let’s go over the three (3) most common retail models for food resellers; bulk buying, Fulfillment by Amazon, and our favorite – dropshipping.

buying wholesale spices in bulk: image of bags of spices ant a spice market

Buying Spices In Bulk For Resale

With this model, you pay wholesale prices for a large volume of spices. And since you’re buying in large quantities, you might be able to negotiate a better wholesale price from your supplier.

However, you’re then responsible for storing, packing, and shipping the orders to your customers. Which means you’ll need to have access to warehouse or storage space, as well as the resources required for shipping and handling.

And spices will lose their flavor overtime. So if you’re buying spices in bulk, you need to be selling at a volume high enough to turnover your product while it’s still fresh. Therefore, projected sales volume is an important consideration when deciding if bulk buying is the right retail method for your business.

Fulfillment By Amazon

Another option used by some online business owners is Fulfillment by Amazon (FBA)

With FBA, you pay Amazon to store and ship your inventory from one of their fulfillment centers. If a customer buys a product from your online store, Amazon will pull, pack, and ship the item on your behalf.

Many online sellers who use FBA actually own the inventory that they sell via Amazon. Or you can buy products in bulk from wholesale spice distributors, such as GreenDropShip, who will then prep the products and send them to Amazon’s fulfillment centers.

The benefit of FBA is you’re able to tap into Amazon’s brand recognition, quality service and huge customer base. 

One potential drawback, however, is that keeping track of inventory can be tricky. And you have to pay based on how much inventory Amazon stores for you, as well as for how long they store it.

This means in order to be successful with FBA, you need a good understanding of sales volumes and forecasts so you’re able to keep just the right amount of inventory to maintain a profit margin.

Dropshipping box on front porch

Dropshipping Spices 

And finally, there’s dropshipping. We think there’s no easier way to resell products, like wholesale spices, from the comfort of your own home.

Think about it, where else are you going to find a online business model that enables you to start selling with:

  • Low startup costs
  • No inventory or warehousing concerns
  • Not dealing with shipping and handling

With dropshipping, sellers like yourself are spared the headache of handling any inventory. Your supplier maintains the inventory for you, then ships orders to your final customer. How easy is that?

Yup, you read that right. You won’t have to worry about buying a space to store products or risk your capital to bulk buy inventory. You can start a dropshipping business with almost no cash upfront, without worrying about spices sitting on the shelf too long and losing flavor.

Instead you can focus your time and energy on what you do best, marketing to attract the right niche customers to your website. Then let a reputable dropshipping supplier, like GreenDropShip, handle the logistics for you. 

We’ll pull, pack, and ship products directly to your buyers, without any branding on the packaging, so your customers won’t know the order came from us. You pocket the difference between the wholesale spice price and the amount you sold it for. That’s money in the bank with every online sale!

Plus, you can use an e-commerce platform like Shopify, WooCommerce, or Amazon/eBay to quickly and easily create an online store. And if you partner with a supplier like GreenDropShip, you can easily import products from whichever platform you choose. 

Setting up a food and beverage dropshipping store at GreenDropShip is easy! Plus GreenDropShip gives you the ability to use any of the 3 retail models we mentioned above. We even offer Amazon FBA prep services, at no extra cost to our members.

To learn more, simply contact our support team and they can help get you started.

a collection of colorful wholesale spices in wooden spoons and bowls

Marketing Spices To Consumers

So you’ve decided to offer wholesale spices in your online store and you’ve chosen the retail fulfillment model that works best for you. What’s left? Designing a marketing strategy and picking the spice products you want to carry!

Start by putting yourself in the mind of your customer – how would they search for spices online? What would they want to know? Then tailor your copy to match their search intent and the keywords associated with that intent. 

You also want to clue your customers in to the features and benefits of the products you offer. Let them know what a product is (feature) AND what it will do for them (benefit).

Here’s a good example. It’s helpful for consumers to know that the spice turmeric contains an antioxidant called curcumin (a feature). But it’s even more compelling to know that curcumin makes turmeric a powerful anti-inflammatory that can help with joint swelling and pain (a benefit).

Once you identify the features and benefits of the spices you choose, you can move onto other important aspects of your marketing plan. Such as punching up your product descriptions and using storytelling to engage your customers.

Spice Up Your Product Descriptions

Here’s a marketing tip you don’t want to ignore. High quality product descriptions are crucial for your online dropshipping store! 

A common mistake rookie entrepreneurs make is to stick with whatever product description is included in the data feed from your supplier. While this information is an excellent starting point, you want your store and brand to stand out from the competition. One way to do that is to spice up your product descriptions (pun intended).

A solid description will be detailed and educate consumers on both the features and the benefits of your products. You also want your messaging to directly address the wants and needs of your ideal customer. What do they care about? What would make their life easier/better?

High converting product descriptions need to include a clear call-to-action (CTA). You want customers to buy spices from you today, right? Then you need to tell them that! 

“Buy now”, “join now”, “sign-up today” this kind of immediate CTA is a critical component of an effective product description and can increase conversions and sales. Bring a sense of urgency to your copy so customers don’t leave your website without making a purchase.

It’s also important to do some keyword research and include popular search terms in your product descriptions to improve your organic search rankings. Search engine optimization (SEO) tools like Keyword Planner, MOZ, Ahrefs, or SemRush can help you find the best keywords for your business. 

Use Storytelling And Recipes

Another very effective marketing tool is storytelling. Don’t believe us? Studies have shown that humans are 22 times more likely to remember a fact when it is wrapped in a story. 

How can you tap into the awesome power of storytelling marketing? Storytelling means using a narrative to communicate a message. The goal is to make your reader FEEL something, to inspire them emotionally to buy your product.

Storytelling can help your customers understand why they should care about the spices you’re selling. It works to build trust, and to make your brand relatable. 

Think about the story behind the wholesale spices you offer. What makes them interesting or special? 

Is it a unique flavor that only comes from only one part of the world? Is it a special blend that makes chicken taste amazing? Does a particular spice have certain health benefits? Or maybe it’s 100% organic, and grown using sustainable farming practices.

Another question to think about is how can your customers use these spices to cook something fantastic for their friends and family? Including recipe ideas and cooking tips is a great way to bring your spice story to life! 

different colorful wholesale spices in wooden spoons

What Wholesale Spices Should I Carry? 

Like we said before, spices are big sellers and the market will only continue to grow. 

Spices, and particularly organic spices, appeal to all kinds of niche consumers – from food adventurists, to home cooks, bakers, health-conscious shoppers, and more. Which means with the right spin, you can market spices to entice almost any type of buyer. 

Let’s take a look at some of the best wholesale spices GreenDropShip has to offer. You can find all these top sellers in our online catalog.

Organic Wholesale Spices

According to Google Ads Keyword Planner, people conduct as many as 10K online searches a month for the term “organic spices”. That means there’s a lot of folks looking to buy organic spices online, which can be a big business opportunity for your eCommerce store!

Why would consumers look specifically for organic spices? It’s probably because when you buy organic, you know exactly what you are getting. 100% organic basil is just that – basil. With no other additives or ingredients.

In the non-organic space, the FDA does not require spice manufacturers to label when they mix in other things like flour, sugar, rice or salt to spices. They also don’t require spice labeling for artificial colors, flavors or preservatives.  

Let your customers know that by choosing organic, they get more than just great flavor. They also get peace of mind knowing there’s no additives hiding in their seasoning bottle.

Spice Hunter: Organic Ground Pepper

Wholesale spices: Spice Hunter organic ground black pepper
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Any spice list is going to start with pepper. It’s a pantry staple that every home cook needs. Which means this is the kind of product that can get you repeat sales.

This particular coarsely ground organic black pepper imparts a vibrant aroma and pungent flavor to savory dishes.

  • 100% Certified Organic
  • The term “organic black pepper” is searched up to 1K times a month on Google*
  • This product is not available on Amazon, so you can stand out by offering it! 

 *Source: Keyword Planner

Simply Organic: Oregano

Wholesale spices: Simply Organic Oregano
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Oregano is another pantry staple all home cooks need. It’s a great spice to use in Italian dishes, soups, and as a marinade for lamb. This particular brand is an extra fancy, organic Mediterranean oregano with a high oil content for potent flavor.

  • 100% Certified Organic
  • Certified Kosher
  • Over 825 reviews on Amazon with an average rating of 4.8 Stars

Spice Hunter: 100% Organic Basil

Wholesale spices: Spice Hunter Organic Basil
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Every kitchen needs basil. Basil goes especially well with Asian or Italian flavors, customers can toss it into a stir fry, use it to flavor meat and eggs, sprinkle it on pizza, or add to a classic marinara sauce. The options are endless!

  • 100% Certified Organic
  • Kosher approved
  • This product is not available on Amazon, so you can stand out by offering it! 

Morton & Bassett: Organic Pure Vanilla Extract

Wholesale spices: Morton and Bassett organic pure vanilla extract
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Vanilla is a common ingredient you might not consider a “spice”, but for bakers it’s definitely a pantry staple you don’t want to forget. Why not take it up a notch and offer customers this high-quality organic pure vanilla extract option? The amazing flavor will make cookies, cakes, and pies next-level delicious!

  • Organic
  • Certified Kosher
  • Average rating of 5.0 Stars on Amazon!

Wholesale Spice Blends

Home cooks can get more bang for the buck when using spice blends. Think about it, instead of buying multiple items – your customers can get a single product that adds tons of great flavor to dishes. 

Spice Hunter: 100% Organic Italian Seasoning

Wholesale spices: Spice Hunter Italian seasoning
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This is a classic spice blend perfect for all kinds of Italian dishes, chicken, fish, and soups. Contains a blend of organic basil, rosemary, marjoram, sage, thyme, and oregano. It’s a great way to punch up the flavor of food, without adding any salt.

  • 100% Certified Organic
  • Salt free and sugar free
  • Kosher approved
  • “Italian seasoning” is searched up to 100K times a month on Google!*

*Source: Keyword Planner

Simply Organic: Pumpkin Pie Spice

Wholesale spices: Simply Organic pumpkin pie spice
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Pumpkin pie is a holiday tradition. Make baking easier by offering this organic spice blend to your customers. It’s an especially big seller from October through January!

  • 100% USDA Certified Organic
  • No artificial flavors or preservatives
  • Average rating of 4.5 Stars on Amazon

Chef Paul Prudhomme’s Magic Seasoning Blends: Six Spice

Wholesale spices: Chef Paul Prudhomme's Six Spice Blend
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This is literally a spice rack in a bottle! It’s a unique blend highlighted by the melding of onion, paprika, fenugreek, cinnamon, chiles and natural citrus flavors that delivers medium heat. Any foodie looking to punch up the flavor of meat and seafood dishes will love this option.

  • No artificial flavors or preservatives
  • Salt free and sugar free
  • MSG-free and gluten-free
  • Kosher approved
  • Certified Amazon’s Choice Product

Spice Hunter: Lemon Pepper Blend

Wholesale spices: Spice Hunter lemon pepper blend
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Lemon pepper is a super popular flavor combination. Use this blend as an all-purpose seasoning that’s delicious in dips, sandwich spreads, salads and marinades. Contains black pepper, lemon peel, coriander, onion, thyme, lemon oil, and lemon juice powder.

  • No artificial flavors or preservatives
  • Salt free and sugar free
  • Kosher approved
  • Average rating of 5.0 Stars on Amazon

Ethnic Wholesale Spices

Food tourism is a thing. Adventurous eaters love to explore regions and cultures by making local, traditional dishes. Spices are a big part of that! 

In fact, a growing interest in ethnic cuisine is cited as one of the major drivers behind the increase of spice sales in the U.S.  Help your customers travel the world by offering them spices with international appeal. 

Simply Organic: Five Spice Powder

Wholesale spices: Simply organic five spice powder
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A classic spice blend for all kinds of Asian dishes, this seasoning was developed to include all five tastes: sweet, sour, bitter, salty, and hot or pungent/spicy. Five spice powder contains organic cinnamon, organic fennel, organic cloves, organic star anise, and organic white pepper.

  • 100% USDA Certified Organic
  • No artificial flavors or preservatives
  • Salt free and sugar free
  • Kosher approved
  • Over 220 reviews on Amazon with an average rating of 4.7 Stars

Badia: Organic Turmeric

Wholesale spices: Badia organic ground turmeric
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Turmeric is a spice that is definitely having a moment. It’s a classic flavor in Indian and Southeast Asican cuisine. 

But since new research has found that turmeric is a rich source of antioxidants and helps in preventing illnesses, such as Alzheimer’s, joint inflammation, and cancer – it has literally exploded in popularity! People are blending it into smoothies, adding it to scrambles and even using it to make tea. This is a spice trend you definitely want to take advantage of.

  • 100% Organic
  • No artificial flavors or preservatives
  • Kosher approved
  • Average rating of 4.8 Stars on Amazon
  • “Organic turmeric” is searched up to 10K times a month on Google!*

*Source: Keyword Planner

Morton & Bassett: Garam Masala

Wholesale spices: Morton and Bassett Garam Masala
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This versatile spice blend is used extensively in Indian Cuisine. Garam Masala is a great addition to curries, vegetables, chicken or pork dishes. Contains a blend of cumin, coriander, black pepper, cardamom, cinnamon, red pepper, nutmeg, allspice.

  • No artificial flavors or preservatives
  • Salt Free and no MSG
  • Over 200 reviews on Amazon with an average rating of 4.7 Stars

Spice Hunter: Jamaican Jerk Blend

Wholesale spices Jamaican jerk blend
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Send your customers on a trip to the caribbean with this spicy blend! Jamaican jerk contains ginger, brown mustard seeds, onion, allspice, garlic, paprika, thyme, fennel seeds, black pepper, red pepper, and cloves. It adds heat, dimension, and complexity to many dishes. Try it on chicken or shrimp for a spicy island kick.

  • No artificial flavors or preservatives
  • Salt Free and no MSG
  • Average rating of 4.3 Stars on Amazon

Start Selling Spices Online Today!

Now that you know what types of seasoning and spice products to carry, the next step is choosing the right wholesale spices dropshipping supplier. You want to be sure your supplier is reputable, and will deliver exactly what you advertised to your customer.

GreenDropShip is the smart choice if you’re looking for a variety of wholesale spices and seasonings. We carry over 1,100 spice products – and every other type of cooking ingredient you could think of; flour, oils, sweeteners, sauces, and more.

In fact, we carry over 20,000 natural and organic items in a variety of niches, including food and beverage, health, wellness, beauty, cleaning, etc. Let us take care of the logistics, while you focus on driving traffic to your online store.

Join GreenDropShip today and start making sales!

white box with GreenDropShip on the side
Selena Nutter
Selena is the co-founder of parenting website Beenke. As an entrepreneur, she loves to share marketing tips and create content to help people find their niche and launch a successful online business. Selena is also a yogi, green living advocate, vegetarian, and home cook who researches and writes about health topics to help others achieve their healthy living goals and to incorporate green products and practices into their business.