Hottest Dropshipping Beauty Trends For 2023
Let’s face it: 2020, 2021, and 2022 were crazy years. And our beauty routines, like most other routines, were completely upended as a result. Nail and hair salons closed, testing samples at a beauty counter suddenly seemed unsafe, and a day at the spa just wasn’t happening.
So people got creative and started ordering products online to do their own nails, facials, and hair color at home. Which, if you’re an eCommerce entrepreneur, should signal a potential BIG opportunity.
Suddenly there’s increased demand for home delivery of all kinds of beauty items. This is why we’re sharing the forecasted dropshipping beauty trends for the coming year… to give you a leg up on the competition, and spark some ideas for beauty and body care products to stock in your online store.
Plus, to help you find the right beauty product suppliers for your dropshipping store, you should check out our blog post: Dropshipping Beauty Products: Best Suppliers. In it, we discuss everything you need to know and go over the best beauty suppliers for 2023.
So, without further delay, let’s take a look at the top eleven (11) Dropshipping Beauty Trends For 2023:
- High-End Hygiene
- New & Emerging Beauty Brands
- Return of The Soap Bar
- CBD Is Everywhere
- Glowing Skin Products
- Clean & Simple Skincare
- Certified Labeling
- Inclusion & Diversity
- Microbiome Health
- Sustainability
- Beauty Supplements
Ready to start selling online?
1. High-End Hygiene
If Covid has taught us anything, it’s that soap and hand sanitizer are two must-have items for every home. They’re definitely popular products worth adding to your online store. But if you’re wondering why we included them in our list of dropshipping beauty trends, hear us out.
Necessity is the mother of invention. It’s no surprise then that necessary hygiene products are getting a beauty upgrade this year, given the circumstances.
As a result, consumers want more than just clean, they want luxurious formulations that smell good and leave skin feeling soft… in addition to killing germs. They want both luxury and pragmatic applications.
And brands are stepping up to meet this challenge. Fancy packaging, pleasant fragrances, and formulas that are less irritating to sensitive skin are just some of the things you’ll be seeing.
Discerning buyers want a more spa-like experience for their daily hand-washing rituals. The time of harsh sanitizers and soaps is over! Look for products that balance effective cleansing with a dash of luxury.
ADDITIONAL RESOURCES:
Here are some high-end hygiene products that GreenDropShip offers to its members:
Andalou Naturals 1000 Roses Beautiful Day Cream
- GreenDropShip Wholesale Price: $14.60 per 1.7 oz
- Average Retail Price: $21.99 per 1.7 oz
Derma E Skin Lighten
- GreenDropShip Wholesale Price: $13.52 per 2 oz
- Average Retail Price: $19.99 per 2 oz
2. New & Emerging Beauty Brands
If you’ve decided to sell beauty products in your online store, that’s a great idea! There are plenty of opportunities to make good money and to see serious profits.
However, every retailer will have to ask themselves: Do I focus on well-known and recognizable brands or do I choose new and emerging brands?
It seems like an obvious answer: choose the well-known brands since they have more brand recognition with consumers. However, if you do that, then you have to compete with retail giants like Amazon and Walmart on prices and shipping times.
As a result, you can also choose to focus on new and emerging beauty brands. Of course, brand recognition is lower, but they can actually be more profitable than well-known and recognizable brands! This is especially true if you market them properly.
ADDITIONAL RESOURCE: Powerful Content Marketing Strategies For Dropshipping
Additionally, there are some other notable benefits to choosing new and emerging beauty brands, including:
- Avoiding saturated markets to stay profitable
- Engaging curious customers looking for new brands
- Building authority by acting as the primary source for these brands
- Staying at the forefront of new trends in the beauty market
- Avoiding direct competition with retail giants like Amazon
Thankfully, GreenDropShip offers both well-known and emerging brands for our members.
Ceramedx Ultra Moisturizing Cream
- GreenDropShip Wholesale Price: $9.66 per 6 oz
- Average Retail Price: $14.99 per 6 oz
Reviva Labs Intercell Hyaluronic Acid Day Créme
- GreenDropShip Wholesale Price: $9.75 per 1.50 oz
- Average Retail Price: $15.99 per 1.50 oz
3. Return of The Soap Bar
This might come as a surprise, but the good ol’ fashioned, old-school soap bar will be making a bit of a comeback in 2023. As a matter of fact, bar soap is kind of becoming the star of the show when it comes to beauty trends.
According to research by Kantar Worldpanel, sales of bar soap have grown nearly 3% from the year prior. Plus, in this same time period, sales of bar soap have grown faster than both liquid soaps and miscellaneous shower products.
There seem to be a few reasons for this resurgence. For one, bar soap is more eco-friendly than liquid soap. Remember that bar soap does not require the plastic bottle that liquid soap comes in. As you may already know, plastic bottles are pretty much the worst possible thing for the environment.
Secondly, bar soap, as long as it’s clean and not mildewy, generally looks nicer than a liquid soap bottle. It’s more decorative while still fulfilling the same function.
However, it should be noted that the most popular bar soaps are coming from “boutique” companies. These are smaller companies that have a more “homemade” feel and products that are more “natural”. These are the types of bar soap that consumers are interested in.
ADDITIONAL RESOURCE: How To Sell Soap Online: Dropshipping Tips
Here are some bar soap products that GreenDropShip offers to its members:
Nubian Heritage Mango Butter Soap
- GreenDropShip Wholesale Price: $3.07 per 5 oz
- Average Retail Price: $5.99 per 5 oz
A La Maison Bar Soap
- GreenDropShip Wholesale Price: $3.03 per 8.8 oz
- Average Retail Price: $5.49 per 8.8 oz
4. CBD Is Everywhere
You may have already noticed, but CBD is everywhere these days! People are putting it in their food, their beauty products, and their supplements.
It makes sense, considering that CBD has plenty of health benefits. First and foremost, it’s a fantastic anti-inflammatory agent. That’s really where CBD products shine and outperform all their competition.
As a result, it’s popular with various beauty products, including:
- Salves
- Balms
- Face masks
- Moisturizers
- Face creams
- Eye creams
- Joint and muscle relief
- Lotions
- Serums
- Bath bombs
Since they’re so effective, CBD beauty products are exploding in popularity. In fact, research indicates that the global CBD skincare market will reach $1.7 billion by 2025. Plus, there’s predicted to be a growth rate of an astonishing 32.9% from 2019 to 2025!
Here are some CBD beauty products that GreenDropShip offers to its members:
Spinster Sisters Co. Herbal Salve With CBD
- GreenDropShip Wholesale Price: $17.74 per 2 oz
- Average Retail Price: $29.99 per 2 oz
Shikai CBD Cream
- GreenDropShip Wholesale Price: $16.26 per 2 oz
- Average Retail Price: $25.99 per 2 oz
5. Glowing Skin Products
Ever since the Covid pandemic hit in 2020, we’ve collectively spent the past two years dealing with the tremendous fallout. Part of that includes spending way more time indoors than we usually would.
As everyone knows, if you spend enough time indoors and out of the son, your skin starts to get really sallow and devoid of life. If you get just the right amount of sunlight, then your skin looks bright and dynamic.
Because of the lockdowns and the fact that we had to stay indoors so much, 2023 will be the year of “glowing” skin products with a luminous vibe. It’s also a backlash against the overly-contoured and caked-on makeup that we’ve seen over the past couple of years.
It’s all about achieving dynamic, youthful, and vibrant skin that looks naturally sun-kissed.
These particular glowing skin products help consumers achieve that look by stimulating skin muscle tone and collagen as well as improving circulation and lymphatic drainage. Plus, they’re usually full of essential fatty acids and vitamins that your skin craves.
ADDITIONAL RESOURCES:
Here are some glowing skin beauty products that GreenDropShip offers to its members:
Acure Brightening Glowing Serum
- GreenDropShip Wholesale Price: $10.84 per 1 oz
- Average Retail Price: $18.99 per 1 oz
Home Health Almond Glow Skin Lotion
- GreenDropShip Wholesale Price: $5.41 per 8 oz
- Average Retail Price: $8.99 per 8 oz
6. Clean & Simple Skincare
Surveys indicate skincare brands that value transparency in their ingredients are growing in popularity. Customers care about what chemicals might be lurking in the beauty products they use, and rightly so.
The complicated formulations of yesteryear with mile-long ingredient lists meant greater risk for skin irritation, allergic reactions, and exposure to potentially harmful chemicals.
The current dropshipping beauty trend is for clean and simple skincare products with a short list of recognizable ingredients. These products offer less chance of an adverse reaction, and tend to be more eco-friendly to boot.
ADDITIONAL RESOURCES:
Here are some clean and simple skincare products that GreenDropShip offers to its members:
Sukin Facial Moisturizer
- GreenDropShip Wholesale Price: $5.70 per 4.23 oz
- Average Retail Price: $8.99 per 4.23 oz
Avalon Organics Wrinkle Therapy With CoQ10 & Rosehip
- GreenDropShip Wholesale Price: $8.01 per 8 oz
- Average Retail Price: $13.99 per 8 oz
7. Certified Labeling
A theme you will see throughout this year’s dropshipping beauty trends is an increase in consumer demand for ingredient transparency. And it’s about time!
Here in the U.S., beauty and body care items were historically overlooked by FDA regulations. But shoppers today have become more educated about such things. This is why they look to certified labels and third-party seals for assurance that the products they’re buying adhere to a certain set of standards.
A beauty industry trend that will continue to gain momentum in the coming years is a consumer’s need for verification that their products are safe. This means that you should offer shoppers beauty and body care items with the following well-known and reputable third-party certifications:
- USDA Organic
- Cruelty-Free
- EWG VERIFIED
- Good Housekeeping Green Seal
- Responsible Forest Management (RFM)
- Non-GMO Project Verified
- U.S. Public Health Service Seal
ADDITIONAL RESOURCE: Top Trust Badges for Shopify To Convert Online Shoppers
Here are some USDA-Certified Organic beauty products that GreenDropShip offers to its members:
Desert Essence Organic Jojoba Oil
- GreenDropShip Wholesale Price: $8.66 per 4 oz
- Average Retail Price: $13.99 per 4 oz
Giovanni Cosmetics Smooth As Silk Deep Moisture Organic Shampoo
- GreenDropShip Wholesale Price: $5.70 per 8.5 oz
- Average Retail Price: $8.99 per 8.5 oz
8. Inclusion & Diversity
Inclusion and diversity are going to be hugely important when it comes to dropshipping beauty trends in 2023. This means you’ll see more gender-neutral marketing, a less negative view of aging skin, and cosmetics and hair care products designed to suit different skin tones and hair textures.
You’ll also see more representation in beauty advertising. Plus, you should see a growing emphasis on minority-owned beauty brands and personalized formulations made specifically for an individual’s unique needs.
Modern consumers are spending money on companies that align with their values when it comes to diversity. So it makes sense to carry a full spectrum of beauty products in your eCommerce store to suit the full spectrum of ethnicities, colors, genders, and ages.
ADDITIONAL RESOURCE: Black Hair Care Products: Distributors Every Re-Seller Needs
Here are some black hair care products that GreenDropShip offers to its members:
Desert Essence Replenishing Tea Tree Conditioner
- GreenDropShip Wholesale Price: $4.88 per 12.9 oz
- Average Retail Price: $10.99 per 12.9 oz
Giovanni Cosmetics 2Chic Frizz Be Gone
- GreenDropShip Wholesale Price: $4.88 per 2.75 oz
- Average Retail Price: $11.99 per 2.75 oz
9. Microbiome Health
Microbiome health has been an industry buzzword for a while now, but probiotic skincare is about to really explode. In fact, many insiders in the beauty biz have cited microbiome skincare as the next big thing.
What is it you ask? Well, the microbiome refers to the ecosystem comprising billions of living microorganisms on our skin. We are starting to see new products that combine probiotics and prebiotics to help balance this microbiome to soothe irritated skin.
If the bacteria balance gets out of whack in your gut, you experience health issues. The same is true with the bacteria on your skin. Therefore, topical prebiotics and probiotics, along with beauty-from-within supplements, are set to become increasingly popular in 2023.
ADDITIONAL RESOURCE: Top Wholesale Natural Hair Products To Sell Online
Here are some probiotic beauty products that GreenDropShip offers to its members:
Andalou Naturals Probiotic + C Renewal Cream
- GreenDropShip Wholesale Price: $14.60 per 1.7 oz
- Average Retail Price: $26.99 per 1.7 oz
Andalou Naturals Apricot Probiotic Cleansing Milk
- GreenDropShip Wholesale Price: $8.00 per 6 oz
- Average Retail Price: $13.99 per 6 oz
10. Sustainability
Eco-friendly ingredients and packaging are popping up everywhere, including in the beauty world. And for good reason.
Eco-consumerism is a trend that continues to gain momentum. According to the Harvard Business Review, 65% of buyers are looking to make purchases from brands that aim for sustainability.
This means you’ll start seeing beauty brands incorporate recycled and refillable packing into their products. You’ll also see an uptick in the use of sustainable plant-based ingredients across the board.
Plus, dropshipping beauty trends in 2023 will include products with ingredients like hemp, antioxidants, essential oil, shea butter, coconut, and other natural oils (except palm oil).
Keep those ingredients in mind when selecting items to carry in your online store. Also, look for labeling that incorporates sustainable practices into their business. Watch for:
- Cruelty-free
- Non-toxic
- Vegan
- Palm Oil Free
- USDA Organic
- Eco-Cert (organic and natural cosmetics)
- EWG VERIFIED
- Corporate Social Responsibility
- Ethically Sourced
ADDITIONAL RESOURCE: Guide To Dropshipping Eco-Friendly Products
Here are some sustainable and eco-friendly beauty products that GreenDropShip offers to its members:
Weleda Skin Food
- GreenDropShip Wholesale Price: $12.34 per 2.5 oz
- Average Retail Price: $18.99 per 2.5 oz
Lily of the Desert Facial Moisturizer for Men
- GreenDropShip Wholesale Price: $5.66 per 4 oz
- Average Retail Price: $9.99 per 4 oz
11. Beauty Supplements
Beauty-from-within ends our list of dropshipping beauty trends for 2023. The explosive market growth in this category is largely due to advancements in science and the paradigm shift in consumer acceptance of nutricosmetics.
More and more people have come to realize that what you put inside your body affects how you look on the outside. This means the popularity of beauty supplements will continue to rise.
Collagen-based products are experiencing rapid growth, and are probably one of the best-known items in this category. But there are many different pills, powders, and gummies on the market designed to boost the appearance, from the inside out.
In addition to collagen, look for multivitamins, probiotics, sleep aids, apple cider vinegar, biotin, superfoods, berry powders, Vitamin E, and Omega-3 products designed to support radiant skin, hair, and nails.
ADDITIONAL RESOURCES:
- Top Wholesale Hemp Products To Dropship
- Best Neocell Collagen Supplements To Sell Online
- Dropshipping Supplements: Guide For Retailers
Here are some beauty supplements that GreenDropShip offers to its members:
NeoCell Super Collagen + C
- GreenDropShip Wholesale Price: $9.93 per 120 tablets
- Average Retail Price: $15.99 per 120 tablets
Youtheory Collagen + Keratin Hair Supplement
- GreenDropShip Wholesale Price: $13.52 per 120 tablets
- Average Retail Price: $23.99 per 120 tablets
Start Dropshipping Beauty Products With GreenDropShip!
You can find all these amazing wholesale beauty products at GreenDropShip! We focus almost entirely on natural and organic goods from both widely known and emerging brands.
GreenDropShip is an innovative and easy-to-use wholesaler and dropshipping supplier. That means that we offer you the chance to buy in bulk at wholesale prices or use our dropshipping program.
We also offer a Shopify dropshipping app for seamless integration to your Shopify store – you can add products with just a few clicks and no spreadsheets.
If you’d rather not use the dropshipping app, you can still take advantage of our product feeds to easily add products to your Shopify, WooCommerce, or Amazon/eBay stores.
Finally, we have an incredible selection of premium, specialty, and gourmet items, most of which are made in the USA. Our members can choose from categories like:
- General health and wellness products
- Vegetarian, vegan, and plant-based groceries
- Various groceries, including beans and rice products
- Bottled water, including sparkling, mineral, and alkaline water brands
- Energy drinks, juice, yerba mate, natural soda, and wholesale tea
- Organic sugar, honey, and natural sweeteners like Stevia or monkfruit
- Dairy and plant-based milk, including soy, oat, almond, and rice milk
- All kinds of snacks, including gourmet chocolate, candy, and exotic snacks
- Baking ingredients, including flavor extracts and different types of flour
- Cooking ingredients, including seasoning, herbs, and spices
- Sauces, marinades, and dressings
- Vitamins, supplements, minerals, and digestive aids
- Meal replacements, protein powders, and weight loss products
- Baby products, including food and diapers
- Home goods like detergents, soaps, and cleaning supplies
- Pet food, treats, and supplements
- Essential oils and aromatherapy diffusers
Become a dropshipping member today and we’ll store, pack, and ship your orders to your customers!
Join GreenDropShip today and start selling!
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