How To Sell Chocolate Online Via Dropshipping
Willy Wonka and the Chocolate Factory. Like Water for Chocolate. The Chocolate War. Some of our favorite movies centers around chocolate. And that’s because the world and especially American consumers can never get enough of the rich sweet dark brown concoction better known as chocolate. Historically a hugely popular product, it makes sense to consider selling chocolate online. Chocolate makes people happy. It’s a product that celebrates the sweet tooth and enhances other items making them even more enjoyable to consume. In choosing to dropship chocolate you’ve decided upon the easiest way to sell goods online.
Dropshipping is an ecommerce business model where the retailer doesn’t have to keep any inventory. Instead, the dropshipping supplier stores, packs and ships the products after the end customer makes an order. As an online business owner, you will never actually handle the product. It’s inventoried and shipped directly to the customer by the dropshipping supplier. So let’s now review the steps to take to start selling chocolate online.
Find A Niche
The wonderful thing about chocolate is as a product it’s so diverse. This gives a retailer room to decide on what niche to focus on and what kind of customers you’d like to target. Finding a niche will help you stand out from your competition. For example, you can focus on vegan consumers and sell vegan chocolate products to your consumer base.
Likewise, if you’re interested in targeting families and cooks, you can sell a variety of chocolate goods from cookies and hot chocolate beverages, to chocolate for cooking and desserts. There are snacks, food supplements and even low-calorie options that feature chocolate as the main ingredient. It’s all a matter of deciding what kind of products you’d like to sell and to who.
Find A Chocolate Supplier
After finding out who your target audience is and what you need to sell, it’s time to look for a supplier. You can check out online directories and review a list of suppliers who sell chocolate to online business owners. You can also perform a Google search for “chocolate dropshipping suppliers” or “chocolate wholesalers.” However, make sure you want to work with a supplier that offers a dropshipping program. Also, it’s good to do some research about a supplier you’re considering before working with them. You’ll be able to find out if they’re reputable, their shipping policies, and if they offer membership.
GreenDropShip is among the top suppliers you can go to for a huge variety of chocolate items. We have vegan, organic, and all kinds of chocolate products for your customers for any occasion.
Fact is, if you decide to dropship chocolate on your website, you want a supplier who fits the following criteria:
- Have an extensive inventory of high-quality chocolate products.
- A well informed support staff who are always available to answer any questions.
- Innovative tools to help you track sales and inventory.
- Solid shipping and tracking record.
- Affordable membership fees.
GreenDropShip fits all the above. In addition to quality chocolate products, we over 20,000 organic and natural products for your business.
Set Up Your Chocolate Shop
Once you’ve decided on the supplier you’d like to work with, it’s time to set up your online store. Your products however don’t have to be exclusively chocolate. But you can set up an online retail store that does sell chocolate exclusively. In setting up your online store, the first thing you want to do is choose an e-commerce platform. The most popular options are Shopify and WordPress with the WooCommerce plugin.
The Shopify platform features several great tools to support your store and get you going quickly. You’re also able to see product and sales data. Shopify works as a website builder that allows anyone to build an online store. Being an e-commerce platform, it comes without the hurdles of managing hosting services or maintenance. Fact is, you pay for a cloud service on a per-user/per-month basis. This gives you straightforward access to the platform features online.
If you use WordPress, you need an eCommerce plugin to run a store. We recommend WooCommerce. The plugin gives you all the features you need to run an online business. This includes shopping carts, product catalogs, and even online payment and shipping options. Best of all, the plugin is free and no membership is required. However, you’ll have to purchase your own domain name and choose a host for your WordPress website which charges a minimal monthly fee. There are several thousand free themes available for WordPress that you can use to enhance the appearance of your website. You can also purchase themes that are specifically designed for online retail web portals.
Both Shopify and WordPress allow you to import your products from your supplier to your website. Once you’ve got the products on your site, you can write product descriptions and organize your product categories. Your supplier will usually provide product descriptions for each item you’ve chosen for your website. But it’s always a good idea to take that information and get creative. The idea is to grab a potential customer’s attention. Chocolate luckily is quite a seductive product on its own. Just think of ways to support this in creating product descriptions.
Promote Your Store To Drive Sales
The next step is to promote your online store to bring traffic. Google Trends shows that searches for chocolate soar during February, and April. It’s no coincidence that these times of the year are around holidays. Halloween which happens in October is peak chocolate time. So is April for Easter. And February for Valentines Day.
(Google Trends searches for “chocolate” over a 5-year span)
As a retailer you want to be prepared for consumers searching for chocolate items during the time of year they’re most likely to make a purchase. Creating marketing campaigns and product promotions will help drive traffic to your website and convert visits to customers.
For example, you can create Facebook and Instagram ads featuring chocolate items. Both allow you to target your audience including the age and location of potential customers. Other marketing strategies include SEO (search engine optimization) to improve your website rankings by targeting relevant keywords in your content.
Adding specific keywords in your meta tags, product descriptions or website copy such as “online chocolate store,” or “chocolate for sale” are some examples of keywords. “Halloween chocolate,” or “valentine’s chocolate”are holiday keywords you can use on the website during that time of the year.
You also might want to consider starting a blog on your website where you can post more detailed content about your chocolate products. You can blog about chocolate recipes or chocolate items for gifts during holiday season or Valentine’s Day for example.
Best Chocolate Brands To Dropship
There’s so many great chocolate products available to dropship. Again, it’s really a matter of the niche you choose and the audience you choose to target. However, fine organic chocolates have increased in demand among consumers with a sweet tooth but also want to consume healthy and environmentally-friendly goods.
According to Grandview Research, chocolate sales are projected to reach $42.16 billion by 2025 in the USA alone. Dark chocolate and gourmet items lead the way in sales as organic chocolate products are fast increasing in demand by consumers.
Below are products that are a good bet for selling your website to chocoholic customers. All these products are available on GreenDropShip.
Divine Chocolate Bar Cappuccino
A luxurious chocolate delight, the Divine Chocolate bar with cappuccino is sinfully delicious. With a smooth milk chocolate layer on the bottom a creamy top layer of white chocolate, this delectable contains fairtrade coffee pieces sourced from growers in Machu Picchu, Peru.
TazaToasted Coconut Dark Bark Chocolate Thins
TazaToasted Coconut Dark Bark Chocolate Thins is a seriously satisfying snack with just 7 grams of sugar per serving. It’s made with stone ground chocolate which delivers a bold dark flavor. We start with our stone ground, 80% dark chocolate. To make it even more delightful crispy protein-packed puffed quinoa and topped off with a crunch of toasted coconut for a delicious anytime treat.
Theo Chocolate Organic Dark Chocolate Bar Salted Almond
This blend of creamy milk chocolate, toasted almond bits, and Pink Himalayan Salt hits all your favorite flavor notes. Sound perfect enough? How about the fact that this silky chocolate bar is organic, soy-free, kosher, and gluten-free. A sinful candy with all the right touches.
Orgain Organic Protein Plant-Based Powder Creamy Chocolate Fudge (10,258 Amazon reviews and counting)
There is no reason athletic people can’t build muscle and enjoy a delicious protein shake. Orgain Organic Protein Plant-Based Powder Creamy Chocolate Fudge satisfies that craving for chocolate lovers while also acting as a nutritious meal replacement food with 150 calories per serving. The plant-based powder contains healthy ingredients such as peas, brown rice, and chia seeds. It can be mixed with water, milk, or even used as an ingredient in baking goods. This powder is excellent for meal replacement, smoothie boosters, building lean muscle, muscle recovery, and pre or post workouts.
Ghirardelli Chocolate Baking Chips 60% Cacao Bittersweet Chocolate
Ghirardelli 60% Cacao Bittersweet Chocolate Chips are the company’s darkest chocolate chips, delivering intensely rich flavor anywhere you want a hit of chocolate. There’s no need to stop at baking them in cookies, these sumptuous chips can be used in making waffles, cakes, and other yummy sweets where a strong hint of dark chocolate is desired.
Ready to sell chocolate? Get your online store up and running today. GreenDropShip offers over 20,000 organic and natural products for your online business including an impressive inventory of chocolate. Sign up to view our products and browse all the wonderful chocolate products we carry!